19 Best Web AR Platforms and Tools Compared (2026)

TL;DR:

• Banuba Face AR is the strongest option for face-based Web AR, covering filters, AR makeup, beautification, and background removal in the browser.
• Banuba Web AR runs in any browser with WebGL 2.0 or higher, which covers Chrome and Safari on both mobile and desktop.
• Chrome (69.39%) and Safari (15.83%) together hold roughly 85% of the browser market, so Web AR support in those two engines is what determines your reach.
• 8th Wall's hosted platform was retired on 28 February 2026. Previously published experiences keep running until 28 February 2027, after which hosting is decommissioned and remaining project data is retained until 31 August 2027 and then deleted.
• Blippar has suspended new subscriptions while it rebuilds its platform architecture, so it cannot currently be bought.
• AR.js is the leading free, open-source route to Web AR, with image, location, and marker tracking and no licensing cost.
• No single tool covers every tracking type. Face tracking and world tracking come from different vendors, so choose based on what your use case needs.
• Web AR removes the install step, which is why it suits advertising, retail try-on, and one-off campaigns better than app AR.
• App-based AR still performs more consistently than Web AR, so performance-critical products stay native.

How We Compared These Platforms

Four things decide this choice, and they are the four we checked on every vendor's own site before writing an entry.

1. Tracking type. Face, world (SLAM), geo, image, and object tracking come from different vendors. A tool that nails image tracking may offer no face tracking at all, so the tracking your use case needs rules most of the list out immediately.
2. Is it still sold? Two of the tools on the previous version of this list are no longer buyable products, and one vendor has suspended new subscriptions. Every entry below states what the vendor sells in September 2026.
3. Commercial model. Published self-serve prices, pay-per-published-experience, quote-only, or free and self-hosted. Where a vendor publishes a figure, we quote it; where it does not, we say so rather than guess.
4. Who it is built for. A no-code studio for a marketing team and an SDK for a product team are not substitutes, even when both say WebAR.

Which Web AR Platform Should You Choose

There is no single winner, because the tools do not compete on the same axis. Pick by tracking type first and commercial model second.

19 Best Web AR Platforms, Frameworks, and SDKs

The list is ordered by how directly each tool solves a Web AR problem you can name, starting with face tracking and ending with platforms where Web AR is now a secondary feature.

1. Banuba Face AR

Banuba is an AR solutions company that provides a full platform solution for Face AR development on the web.

Its focus lies in face tracking features, making it the best choice for developers who look to augment users. Banuba is the narrow specialist here: face and body effects in the browser, not world tracking, geo AR or marker campaigns.

Banuba Face AR SDK

Our Web AR platform kit lets you add hundreds of face filters, beautification, makeup, or background animation effects to your web app.

You can test it straight away in your browser. Each feature comes as an API and is easily embedded via JavaScript code.

The platform includes a 3D Renderer that supports scripting and text overlays.

In terms of 3D content creation, you can build your own effects in Studio, modify premade templates, or license ready-made filters from the Asset Store.

Key WebAR features based on face tracking

• Fun webcam filters and 3D stickers
• Trigger-based interactive game filters
• Online beauty try on
• Hair and eye coloring
• Background remover.

Tracking: face, body, background segmentation.

Best for: face-based Web AR inside a product you are building.

2. Zappar (ZapWorks)

Zappar is the broadest professional Web AR toolchain on this list. ZapWorks covers Mattercraft for 3D web tooling, Designer for no-code builds, Spaces for indoor navigation, and Universal AR SDKs for Unity, Three.js, A-Frame, PlayCanvas and Babylon.js.

Zappar publishes its prices. The Developer plan is 12.99 USD a month, or 64.99 USD paid annually, and is non-commercial only. The commercial Pro plan is 315 USD a month, or 2,640 USD annually, and views over the allowance are billed at 30 USD per thousand. Companies or agency clients with revenue or funding greater than 10 million USD in the last 12 months are required to take the Enterprise plan, which is quoted individually.

It is the only vendor here that pairs image, face, and world tracking with location-based VPS through Immersal or MultiSet. ZapBox, the mixed-reality kit, is still sold.

Tracking: image, face, world (SLAM), geo (VPS).

Best for: agencies and product teams that need one toolchain across every tracking type.

3. ARLOOPA Studio

ARLOOPA Studio is a no-code Web AR platform that names six tracking types on a single page: image tracking, surface tracking, location-based AR, Web AR, face tracking, and geospatial VPS AR.

That breadth is its argument. Most no-code tools pick two or three tracking types; ARLOOPA Studio is the one place a marketing team can build a face filter and a geospatial landmark experience without changing vendors. The studio product is separate from the consumer ARLOOPA app and from the ARLOOPA agency arm.

White-label deployment carries a 5,999 USD setup fee. The self-serve tier prices are published inside the app rather than on the marketing page.

Tracking: image, surface, geo, VPS, face.

Best for: the widest tracking coverage inside one no-code tool.

4. MyWebAR

MyWebAR is a no-code Web AR creation platform with the clearest self-serve ladder in this category, running from a free Creator tier through Pro and Ultimate plans to a quoted Enterprise tier.

It is aimed squarely at teams that want to publish a campaign this week without a developer. Object tracking and spatial tracking sit on the higher tiers rather than the entry plan, which is worth checking before you commit.

Tracking: image (flat and curved), face, QR, plane, object, spatial.

Best for: mid-market teams that want to see the price before they talk to sales.

5. 8th Wall

8th Wall is now a free, self-hosted toolset rather than a commercial platform, and the distinction matters if you are planning a launch.

The hosted 8th Wall platform was retired on 28 February 2026 and all paid subscriptions ended on that date. Live projects, hosted experiences and active campaigns remain online and fully operational through 28 February 2027, after which 8th Wall hosting is decommissioned and remaining project data is retained until 31 August 2027 and then deleted. Anyone still running an 8th Wall experience has a migration deadline, not an open-ended reprieve.

The framework is MIT-licensed, but the XR Engine is distributed as a binary under a limited-use licence, so "open source" is not the whole picture. There is no vendor hosting and no support contract behind it anymore.

Tracking: face effects, image targets, world effects, absolute scale, sky effects.

Best for: teams that can run their own infrastructure and want no licence cost.

6. AR.js

AR.js is a lightweight open-source library for augmented reality on the web, supporting image tracking, location-based AR, and marker tracking.

It is free, runs on a plain web page, and is actively maintained on GitHub, which makes it the usual starting point for teams that want Web AR without a commercial licence. It carries no cloud dependency and no per-view pricing. It offers no face tracking and no SLAM, so it is a complement to a face SDK rather than a replacement for one.

Tracking: image, location, marker.

Best for: developers who want free marker and geo AR with no vendor in the loop.

7. Onirix

Onirix, now an INVELON product, is a no-code Web AR studio with an SDK and hosting behind it, and it is unusually precise about what it tracks.

The vendor names four tracking types: image tracking, rotation tracking through the gyroscope, world tracking that recognises surfaces such as a table or the floor, and spatial tracking that scans a real space with the phone camera. It does not offer face tracking.

Pricing is published in euros: Starter at 90 EUR per month, Professional at 598 EUR per month, Plus at 898 EUR per month and Plus 10 at 1,449 EUR per month, with Enterprise quoted.

Tracking: image, rotation, world (SLAM), spatial.

Best for: spatial and venue-scale Web AR with a transparent price ladder.

8. Hololink

Hololink is a do-it-yourself Web AR editor with no app and no code, and it is the cheapest genuine entry point in this list.

Plans run from Personal at 19 EUR billed monthly to Basic at 59 EUR, Pro at 189 EUR, and Business at 299 EUR, with lower rates on annual billing. Advanced surface tracking and white-labelling sit on the Pro and Business tiers.

Tracking: surface tracking is named by the vendor; the full list is not published.

Best for: the smallest budget that still buys a real Web AR editor.

9. AR Code

AR Code delivers AR experiences through QR codes, with AI 3D model generation, 3D object scanning, Gaussian splats, and face filters attached.

Its differentiator is measurement: scan analytics and retargeting tracking are built in, which is rare in this category and matters if the experience is a paid campaign rather than a demo.

Tracking: image and QR triggers, face filters, 3D object scanning.

Best for: QR-triggered AR where you need to prove the scans happened.

10. WorldCast

WorldCast is a browser-based design studio that lets designers, agencies, and brands create and publish 3D content and AR experiences from one platform.

It features ShowCAST studio for markerless surface placement, the PrintCAST module for interactive print and packaging, and the GeoCAST module for location-based experiences. The pricing model is unusual and worth knowing: the Creator tier is free with unlimited views, and published experiences cost 10 USD per cast per month, so you pay for what you publish rather than for a seat. The Partner tier adds a one-time 500 USD setup fee and a 249 USD monthly licence.

Tracking: image and print markers, surface, geo.

Best for: campaigns where the number of published experiences, not the traffic, is the cost driver.

11. Artivive

Artivive is image-triggered AR built for artists, galleries, museums, publishers, and education rather than for product marketing.

You upload an image and your overlay elements, or start from a template, and the artwork is scanned with the Artivive app or through Web AR. Annual billing runs from a free Basic tier to Pro at 139.90 EUR a year, with Pro Plus, Business and Enterprise tiers above it.

Tracking: image tracking only, with the artwork as the marker.

Best for: augmenting physical artwork, murals, and print.

12. Blippar

Blippar specializes in augmented reality and computer vision solutions for advertising, print, and entertainment, through the Blippbuilder no-code studio and a Web AR SDK.

One thing to check before you plan around it: Blippar states on its own homepage that it is upgrading its technology platform architecture and has suspended new subscriptions at this time. The company is trading, but you cannot sign up today.

Tracking: image and object recognition, surface tracking.

Best for: education and print AR, once new subscriptions reopen.

13. Vectary

Vectary is an online design platform for interactive 3D, from product configurators to assembly manuals, that can be shared or embedded through a single link.

Its AR is model viewing rather than computer-vision tracking: a viewer places a 3D model in the room with no app download or installation required. Vectary publishes tiered subscription pricing, and prices do not include tax, which is added at checkout based on your location.

Tracking: surface placement for model viewing. No image, face, geo or object tracking.

Best for: 3D product presentation where AR is the last mile, not the mechanic.

14. Aryel

Aryel has repositioned as an AR advertising platform. It helps brands and agencies create, distribute, and measure high-impact ads through premium publishers and channels, rather than selling a build-your-own Web AR studio.

Its formats include product-centric 3D and AR ads, wearable ads, AR advergames, AR quizzes and surveys, and camera effects and AR filters. Treat it as a media buy with AR creative attached, not as a tool you build on.

Tracking: camera effects and AR filters within ad formats.

Best for: running AR creative as paid media.

15. Geenee AR

Geenee is a computer vision company whose web AI spatial media network delivers real-time body tracking for entertainment, retail and fashion XR experiences.

It now centres on AR mirror technology and web-based body tracking, powering virtual try-on directly in the browser. Pricing is not published, and the company works on enquiry.

Tracking: body tracking, face and head tracking.

Best for: in-browser virtual try-on and AR mirrors built on body tracking.

16. ViewAR

ViewAR sells ServiceAR, an industrial no-code AR platform for field service, with indoor navigation and workflows integrated into a single product.

Its browser version shares identical features with its mobile counterpart, with the difference that content is viewed through a browser. The audience is manufacturing, energy, and facility management, not marketing campaigns.

Tracking: 3D environment scanning with indoor navigation and workflow anchoring.

Best for: AR work instructions and indoor navigation in industrial settings.

17. ARGO

ARGO creates AR, 3D and AI-powered immersive experiences for brands, combining an agency practice with a small platform suite. Its Web AR product runs augmented reality directly within the mobile web browser with no app required.

Platform subscriptions start at 200 EUR per month, and campaign or custom development projects are quoted on scope. Note that the product is at ar-go.co and is unrelated to Argo Vision or to the DigiLens ARGO headset.

Tracking: image and surface tracking.

Best for: AR print activation and corporate communication with agency support attached.

18. Kivicube

Kivicube is an online AR creation platform operated from Chengdu whose primary delivery channel is WeChat mini-programs, with Web AR and in-app embedding alongside.

Kivicube publishes its plan prices in yuan on its own pricing page, and the lower tiers add a watermark to web and mini-program experiences. For a team outside China, the language and the WeChat-first distribution are real barriers, so treat it as the China option rather than a general recommendation.

Tracking: image and object recognition, body tracking, landmark and geo detection, spatial.

Best for: WeChat mini-program AR in the Chinese market.

19. PlugXR

PlugXR now describes itself as a no-code platform for building 3D product configurators, generating AI 3D models and deploying AR experiences, in that order.

AR is no longer the headline, which makes it a fit for teams whose main job is a configurator and whose AR need is secondary. The vendor does not publish readable pricing on its site, so budget has to come from sales.

Tracking: not published by the vendor.

Best for: 3D product configuration with AR attached.

Narrowing It Down

If your use case is a face filter, a makeup try-on, or a beautified webcam stream, the choice narrows to the vendors that do face tracking properly, and it is worth reading a side-by-side of the best Web AR SDKs before committing. If you are integrating at the API level rather than through a studio, the Web AR APIs comparison covers that layer. Our team also wrote a practical walk-through of which of the five browser approaches fits your build, which is the fastest way to rule out three of them.

WebAR: No App, No Coding Hassle 

WebAR technology creates an immersive experience, meaning you need just a browser to pull the magic in your camera. It’s commonly known and valued for:

• No app approach. Just the web. As a developer, you don't have to bother building a separate app for different platforms. 
• Instant access. You don't lose users on an app installation step. Your AR experience rests one click away from your users, who can launch it via the link in their browser, desktop or mobile. 
• No coding hassle. Most WebAR solutions take up a zero-coding approach. They provide Studios for designers, ready-coded features, easily embedded using JavaScript APIs, and templates that you can modify quickly. It drastically reduces the entry threshold for the technology, allowing more developers and businesses to work with AR web. 
  

If you are new to the category, our complete guide to app-less augmented reality covers the mechanics before you compare vendors.

AR Web Frameworks: Feature Comparison 

The feature support in Web AR is not yet on par with Mobile AR but is getting close.

Here's what you can do with Web AR and the platforms compared by features.

Face tracking + AR

Face tracking lets you overlay 3D content on a user's face, augment it or modify its features. The possibilities of the technology depend on the capabilities of a 3D renderer and WebAR kit feature support. Most solutions provide basic face tracking and filters like face paint or sticker-like 3D glasses, and only a handful, including Banuba's face filters SDK, run rich graphical AR effects smoothly in a browser.

The use cases of Web AR face tracking include AR advertising and retail or online games. You can place 3D objects or animations on a user's face in browser-based ad campaigns.

Or bring a product to your face, like in a virtual makeup showcase on your favorite cosmetics website. 

Background removal in web

Background removal lets you hide whatever is behind you when you use a web camera. The technology can be distinguished into selfie segmentation and body segmentation. The first one finds its application in virtual backgrounds for video conferencing and video calls. The full-body subtraction lets companies create immersive photo booth stands where the person is placed into interactive augmented reality surroundings.

Slam tracking 

Simultaneous Localization and Mapping (Slam) technology is used to blend augmented reality content into the real world. Another word for this is World Tracking. 

The technology here understands the environment in real time. It converts what the camera sees into points and dots and returns them to algorithms, so they display the AR experience organically in a camera view.

Unlike marker-based AR, which targets a marker to display AR, SLAM tracking estimates physical properties like lighting, device position in space, and moving objects and overlays AR content instantly.

With this, as an example, you can create furniture placement apps, or even bring humans to your environment.

Geo placement

Geo placement technology lets you trigger AR content in a specific location. Another word for the technology is Location Tracking.

Its best-known example is the Pokémon Go app, but not limited to games; you can use location tracking to create interactive sightseeing tours, scavenger hunts, AR navigation and real estate apps.

Object tracking

Object tracking is a marker-based augmented reality technology that triggers AR content from a physical object. It means the technology tracks for a specific thing, and once it’s in the camera view, it’ll show you the magic.

Object tracking is used in industrial and enterprise environments to guide workers on equipment usage by providing AR instructions. For daily cases, you can build interactive sightseeing apps letting users augment historical monuments or buildings.

Image tracking

Image tracking is a technology that uses images as targets for AR content. Examples of such targets are photos, posters, illustrations, and QR codes.

Once the image is recognized, the camera will place a 3D object in the scene. From a software and hardware standpoint, it's the least demanding and most accessible technology that allows for a myriad of use cases in AR web.

The application examples include AR packaging, AR books, and magazines or scanning a QR code to trigger a 360-degree product view.

What Browsers Can Run WebAR

As cross-platform support in mobile AR translates to broader user reach, the browser support in Web AR spells who can launch your web-based AR app or website.

Today, the browser market is led by Google Chrome (69.39%) and Apple's Safari (15.83%), followed by Microsoft Edge (5.36%), Mozilla Firefox (2.98%), Samsung Internet (2.01%), and Opera (1.94%), according to Statcounter's August 2026 figures. Microsoft Internet Explorer was retired in 2022 and no longer appears in the market at all.

Both Safari and Chrome support WebAR, and together they account for roughly 85% of the browser market, so the large majority of users can experience augmented reality on their devices without downloading an app.

What matters in practice is the rendering requirement rather than the browser brand. Banuba's Web AR runs in any browser supporting WebGL 2.0 or higher, which today includes every mainstream engine listed above.

WebAR Browsers By Market Share

• Chrome (mobile, desktop)
• Safari (mobile, desktop)
• Microsoft Edge (desktop, mobile)
• Mozilla Firefox (desktop, mobile)
• Samsung Internet (mobile)
• Servo (desktop)

Now, as you've got the idea of what each platform brings to the table, the right choice comes down to your use case and the AR web experiences you're striving to create.

Summing Up

We hope our list of the best 19 AR web frameworks and solutions will help you empower your application with Web AR.

Two things have changed enough this year to be worth repeating: 8th Wall's hosting goes away on 28 February 2027, and Blippar is not currently taking new subscriptions. Check the vendor's own page before you plan a launch around either of them.

References

8th Wall. (2026). Everything you need to build 3D experiences and WebAR, now free for everyone. 8th Wall. https://8thwall.org/

AR.js. (n.d.). AR.js Documentation: Augmented Reality on the Web. AR.js Organization. https://ar-js-org.github.io/AR.js-Docs/

Artivive. (n.d.). Pricing. Artivive. https://www.artivive.com/pricing

Blippar. (2026). Blippar: Augmented Reality Platform. Blippar Group Limited. https://www.blippar.com/

Hololink. (n.d.). Pricing. Hololink. https://www.hololink.io/pricing

Kivicube. (n.d.). Pricing. Chengdu Kivisense Technology Co., Ltd. https://www.kivicube.com/pricing/

Niantic Spatial. (2026). The next chapter for 8th Wall. Niantic Spatial. https://info.nianticspatial.com/blog/next-chapter

Onirix. (n.d.). Pricing. Onirix. https://www.onirix.com/pricing/

Statcounter. (2026). Browser Market Share Worldwide, August 2026. Statcounter Global Stats. https://gs.statcounter.com/browser-market-share

Vectary. (n.d.). Pricing. Vectary. https://www.vectary.com/pricing/

WorldCast. (n.d.). Pricing. WorldCast. https://www.worldcast.io/pricing

Zappar. (n.d.). ZapWorks Pricing. Zappar Ltd. https://zap.works/pricing/