15 Best Web AR Platforms & Tools [2026]

TL;DR:

• Banuba Face AR is the strongest option for face-based Web AR, covering filters, AR makeup, beautification, and background removal in the browser.
• Banuba Web AR runs in any browser with WebGL 2.0 or higher, which covers Chrome and Safari on both mobile and desktop.
• Chrome (69.65%) and Safari (15.31%) together hold roughly 85% of the browser market, so Web AR support in those two engines is what determines your reach.
• 8th Wall's hosted platform was retired on 28 February 2026. It is now free and open source, and previously published experiences keep running until 28 February 2027.
• AR.js is the leading free, open-source route to Web AR, with image, location, and marker tracking and no licensing cost.
• No single tool covers every tracking type. Face tracking and world tracking come from different vendors, so pick by the tracking your use case needs.
• Web AR removes the install step, which is why it suits advertising, retail try-on, and one-off campaigns better than app AR.
• App-based AR still performs more consistently than Web AR, so performance-critical products stay native.

15 Best Web AR Platforms, Frameworks, and SDKs

Here is the list of the 15 best Web AR tools you can consider to augment your app. 

1. Banuba Face AR

Banuba is an AR solutions company that provides a full platform solution for Face AR development on the web.

Its focus lies in face tracking features, making it the best choice for developers who look to augment users.

Banuba Face AR SDK

Our Web AR platform kit lets you add hundreds of face filters, beautification, makeup, or background animation effects to your web app.

You can test it straight away in your browser. Each feature comes as an API and is easily embedded via JavaScript code.

The platform includes a 3D Renderer that supports scripting and text overlays.

In terms of 3D content creation, you can build your own effects in Studio, modify premade templates, or license-ready filters from the Asset Store.  

Key WebAR features based on face tracking

• Fun webcam filters and 3D stickers
• Trigger-based interactive game filters
• Online beauty try on
• Hair and eye coloring
• Background remover.

2. 8th Wall

8th Wall is a cross-platform AR web development solution for building augmented reality experiences that run on the web and mobile.

The hosted 8th Wall platform was retired on 28 February 2026, and experiences published before that date continue to run until 28 February 2027. 8th Wall is now open source and free to use: the XR Engine covers world effects, absolute scale, image targets, face effects, and sky effects, and the 8th Wall Desktop app provides a visual editor with export to web.

3. AR.js

AR.js is a lightweight open-source library for augmented reality on the web, supporting image tracking, location-based AR, and marker tracking.

It is free, runs on a plain web page, and is actively maintained on GitHub, which makes it the usual starting point for teams that want Web AR without a commercial licence. It carries no cloud dependency and no per-view pricing.

4. Blippar

Blippar specializes in augmented reality and computer vision solutions for advertising, print, and entertainment.

Its platform lets developers create and publish AR content cross-platform for mobile and web apps.

Among key features, it provides image and object recognition and surface tracking, letting users scan objects, and logos and discover virtual content with ease. 

5. Vectary

Vectary is an online platform for creating interactive 3D and AR designs, from product configurators to assembly manuals, that can be shared or embedded through a single link.

It runs entirely in the browser with no downloads and a no-code editor, which suits design and marketing teams that need 3D product views and AR placement without a developer.

6. Zappar

Zappar is an AR web framework and creative studio that empowers developers to create augmented reality, virtual reality products, and infotainment experiences.

Its key solutions include the ZapWorks toolkit for AR content creation and ZapBox, an MR kit that allows developers and businesses to reimagine how they design, build, and create 3D experiences.

7. Gravity Jack

Gravity Jack is a full-service custom software development company specializing in mobile apps and augmented and virtual reality.

It powers immersive experiences for some of the world's brands, including OREO, Kraft Heinz Company, GOJO, Ford Motor Company, Bloomberg, Coca-Cola, etc.

It provides browsAR, a full-fledged AR web app for iOS and Android mobile devices, and holds a patent on Quick Augmented Reality (QAR) codes. 

8. EasyAR

EasyAR provides a cross-platform augmented reality SDK with SLAM tracking, hardware decoder, screen recording, and 3D object recognition.

Its Cloud Spatial Map powers city-scale AR cloud solutions for culture, tourism, business areas, education, industry, and other businesses.

9. ViewAR

ViewAR is among the best AR tools specializing in AR/VR for product visualizations.

The company provides custom application development as well as an SDK. It offers powerful and diverse possibilities for object digitalization, enabling companies to augment any product and place it in the real world. 

10. WorldCast

WorldCast is a powerful web-based design studio that lets designers, agencies, and brands create and publish 3D content and AR experiences.

It features ShowCAST studio for object augmentation, PrintCast module to create interactive print and papers, and GeoCAST module to implement location-based tracking apps.

11. Geenee AR

Geenee is a computer vision company developing spatial computing products.

It now centres on AR mirror technology and web-based body tracking, powering virtual try-on and immersive experiences for entertainment, retail, and fashion directly in the browser.

12. Aryel

Aryel is a no-code Web AR platform built for advertising, letting brands and agencies publish AR ad formats that run from a link with no app install.

It covers face, world, and marker-based formats plus analytics on engagement, which makes it a fit for campaign work rather than product engineering.

13. Onirix

Onirix is an Augmented Reality Studio that lets you create immersive experiences for Web AR with image recognition and Spatial AR.

14. PlugXR

PlugXR is a cloud-based platform that has moved toward 3D product configuration and AI-assisted 3D content, alongside the image and surface recognition it uses for web-based campaigns.

15. ARGO

ARGO provides an AR platform with powerful image recognition features allowing you to augment your documents, engage the customer and measure your performance with our native AR app, webAR, and augmented PDF.

WebAR: No App, No Coding Hassle 

WebAR technology creates an immersive experience, meaning you need just a browser to pull the magic in your camera. It’s commonly known and valued for:

• No app approach. Just the web. As a developer, you don't have to bother building a separate app for different platforms. 
• Instant access. You don't lose users on an app installation step. Your AR experience rests one click away from your users, who can launch it via the link in their browser, desktop or mobile. 
• No coding hassle. Most WebAR solutions take up a zero-coding approach. They provide Studios for designers, ready-coded features, easily embedded using JavaScript APIs, and templates that you can modify quickly. It drastically reduces the entry threshold for the technology, allowing more developers and businesses to work with AR web. 

AR Web Frameworks: Feature Comparison 

The feature support in Web AR is not yet on par with Mobile AR but is getting close.

Here's what you can do with Web AR and the platforms compared by features.

Face tracking + AR

Face tracking lets you overlay 3D content on a user's face, augment it or modify its features. The possibilities of the technology depend on the capabilities of a 3D renderer and WebAR kit feature support. Most solutions provide basic face tracking and filters like face paint or sticker-like 3D glasses. And only a few of them, if not to say none except for Banuba, allow for rich graphical AR effects that realistically and smoothly run in a browser.

Web AR tools compared by Face AR features

The use cases of Web AR face tracking include AR advertising and retail or online games. You can place 3D objects or animation on a user's face in browser-based ad campaigns.

Or bring a product to your face like in a virtual makeup showcase on your favorite cosmetics website. 

Background removal in web

Background removal lets you hide whatever is behind you when you use a web camera. The technology can be distinguished into selfie segmentation and body segmentation. The first one finds its application in virtual backgrounds for video conferencing and video calls. The full-body subtraction lets companies create immersive photo booth stands where the person is placed into interactive augmented reality surroundings.

Web AR tools compared by background removal features

Slam tracking 

Simultaneous Localization and Mapping (Slam) technology is used to blend augmented reality content into the real world. Another word for this is World Tracking. 

The technology here understands the environment in real-time. It converts what the camera sees into points and dots and returns them to algorithms, so they display the AR experience organically in a camera view.

Unlike marker-based AR, which targets a marker to display AR, SLAM tracking estimates the physical properties like lighting, device position in space, and moving objects and overlays AR content instantly.

With this, as an example, you can create furniture placing apps, or even bring humans to your environment.

Geo placement

Geo placement technology lets you trigger AR content in a specific location. Another word for the technology is Location Tracking.

Its best-known example is the Pokémon Go app, but not limited to games; you can use location tracking to create interactive sightseeing tours, scavenger hunts, AR navigation and real estate apps.

Object tracking

Object tracking is a marker-based augmented reality technology that triggers AR content from a physical object. It means the technology tracks for a specific thing, and once it’s in the camera view, it’ll show you the magic.

Object tracking is used in industrial and enterprise environments to guide workers on equipment usage by providing AR instructions. For daily cases, you can build interactive sightseeing apps letting users augment historical monuments or buildings.

Image tracking

Image tracking is a technology that uses images as targets for AR content. Examples of such targets are photos, posters, illustrations, and QR codes.

Once the image is recognized, the camera will place a 3D object in the scene. From a software and hardware standpoint, it's the least demanding and most accessible technology that allows for a myriad of use cases in AR web.

The application examples include AR packaging, AR books, and magazines or scanning a QR code to trigger a 360-degree product view.

Web AR tools compared by SLAM, Object, GEO and Image targeting

What Browsers Can Run WebAR

As cross-platform support in mobile AR translates to broader user reach, the browser support in Web AR spells who can launch your web-based AR app or website.

Today, the browser market is led by Google Chrome (69.65%) and Apple's Safari (15.31%), followed by Microsoft Edge (5.21%), Mozilla Firefox (3.33%), Samsung Internet (1.95%), and Opera (1.74%), according to Statcounter's June 2026 figures. Microsoft Internet Explorer was retired in 2022 and no longer appears in the market at all.

Both Safari and Chrome support WebAR, and together they account for roughly 85% of the browser market, so the large majority of users can experience augmented reality on their devices without downloading an app.

What matters in practice is the rendering requirement rather than the browser brand. Banuba's Web AR runs in any browser supporting WebGL 2.0 or higher, which today includes every mainstream engine listed above.

WebAR Browsers By Market Share

• Chrome (mobile, desktop)
• Safari (mobile, desktop)
• Microsoft Edge (desktop, mobile)
• Mozilla Firefox (desktop, mobile)
• Samsung Internet (mobile)
• Servo (desktop)

Now, as you've got the idea of what each platform brings to the table, the right choice comes down to your use case and the AR web experiences you're striving to create.

Summing Up

We hope our list of the best 15 AR web frameworks and solutions will help you empower your application with Web AR.

Consider their features and toolkits to choose what suits you best.

References

8th Wall. (2026). 8th Wall is now open source. 8th Wall. https://www.8thwall.com

AR.js. (n.d.). AR.js Documentation: Augmented Reality on the Web. AR.js Organization. https://ar-js-org.github.io/AR.js-Docs/

Statcounter. (2026). Browser Market Share Worldwide, June 2026. Statcounter Global Stats. https://gs.statcounter.com/browser-market-share