Face Filters

AR SDK Features Explained: Stickers and Facial Filters

We continue to review our augmented reality SDK features to demonstrate how developers can use them in their apps. This post describes AR stickers and filters, their impact on communication apps and how to add them to your app using our SDK.

AR SDK features: Stickers

What are AR stickers 

AR stickers are simple graphical objects that users can add to their photos and videos, mostly to the face. Like filters, they are based on the same face recognition and landmark tracking technology. However, from the design standpoint, AR stickers are less sophisticated and far easier to create. 

Cute ears, cat’s whiskers and noses — these are all examples of basic objects that the camera can stick to the user’s face.

AR stickers sdkAR SDK feature demo: 3D stickers

Despite their simplicity, AR stickers are immensely popular, especially in the Asian mobile segment in social media, video content-based platforms, messengers and video calls.

How to get AR stickers for your app

Our AR SDK enables developers to add facial stickers and 3D filters to communication apps with fast performance and realistic rendering. It’s cross-platform with native iOS and Android, hybrid React Native, Flutter, Unity and Web AR support. 

Along with the SDK, our Asset Store includes production-ready virtual lenses, filters, 2D and 3D stickers. You can use our SDK to enhance the user experience in video calling, live streaming and video conferencing apps.

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What sets AR stickers apart from filters

AR stickers often resemble hand drawings. Their idea is to let users add cuteness and a bit of fun to their photos or video communication. Unlike filters, AR stickers give a tweak to the face rather than transform it completely. From a developer's perspective, they are a safe choice for any camera app. 

SDK AR sticker demoAR SDK: Facial sticker example

Face filters are more complex and now become a form of art. They combine richer graphics, morphing, animation, physical-based rendering, etc. Users can literally turn into someone else, interact with AR objects in the camera like in face filter games or virtually try on items like they are real. 

video face filter sdk demoAR SDK: Video face filter example

Choosing between AR Stickers vs Filters for Your App

Stickers and filters are the same AR content, and one cannot overestimate its importance when developing a face filter app. 

If your content rocks, it engages users, makes them stick and inspires them to generate and share new content. If it's not? The best-case scenario is that users will ignore it, and your investments in Face AR functionality are wasted. In the worst case, they will leave your app with negative reviews because of the poor content. 

In fact, providing high-quality AR content is one of the foremost things you can do to attract and retain users. 

But how to understand what content users will like? Here are the advantages of both.

AR stickers

  • Lower entry skills
    Stickers are easier to create. They can be 2D objects, while filters involve 3D graphics. In terms of entry skills, even a junior 2D designer can draw stickers. Filters require knowledge of 3D modelling, texturing and animation.
  • Smaller size
    Stickers are lighter than filters with minimal size as less as 300KB against 2,5 MB of an average filter. You don't need to optimize AR stickers per platform. They run smoothly on any device, even on low-end Android phones.

Video face filters

  • Broder segments
    AR stickers are popular in the Asian market, while filters work well for the US and Europe. 
  • Use case
    Facial filters open up more use cases. Entertainment, e-learning, kids apps, dating, photo and video editors are just some of them. AR stickers perfectly fit into video calls, live streaming and video social apps. 
  • Differentiation
    That's easier to differentiate your app with custom filters that give your users a unique AR camera experience.  

Both AR stickers and filters

  • Come with beautification
    Our competitive advantage is that 3D filters and stickers come with basic beautification, which ads skin smooth, slight morphing and eye enhancement to the face. It improves the filtering experience, increases user satisfaction and inspires shares.
  • Fit accurately
    Our SDK provides high-precision face tracking that automatically and accurately applies effects to the face.

How AR stickers and filters benefit your app

Catchy content rules social networks but creating one takes time and effort from a user. Face AR content does the job, and developers can add it to any camera app.

img_masks-min-3AR Stickers and filters preview

The power of AR stickers and filters rests in their ease and fun of use. With them, you can motivate users to generate and share more content. Filters come as a powerful means of self-expression, which is as natural to use as a tap of a button.

Need face filters in your app? Test how our SDK can help you enhance your user experience. 

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