Makeup Software Virtual Try-On

Makeup Software Virtual Try-On

TINT applies skin-tone-accurate AR cosmetics in real time on web, mobile, and in-store — with AI recommendations and free digitization. Web-based, white-label, live in under 2 weeks.

Selected by Hundreds of Leading Brands

logo Oceane
gucci logo
logo of Schwarzkopf
beautyque logo
contem1g logo
ollie logo
ringcentral logo

What is makeup virtual try-on?

Makeup virtual try-on lets shoppers apply digital cosmetics to their own face in real time. Banuba's TINT renders skin-tone-accurate makeup across every category and adds AI face and color analysis, so buyers find the right shade and shop with confidence on web, mobile, or an in-store AR mirror.

img-Text-and-IMG-AR-mirror-makeup@2x

Why TINT AI makeup?

  • higher add-to-cart rate

    Up to 1000% higher add-to-cart rate

  • Increased engagement

    Increased engagement

  • Up to 60% lower returns

    Up to 60% lower returns

  • Fast digitization

    Fast digitization

  • Easy integration

    Easy integration

  • Up to 94% more conversions

    Up to 94% more conversions

Install Banuba Makeup Virtual Try-On also on Shopify

Customer Stories That Inspire

Océane
oceane - a brazilian beauty brand
Océane

A Brazilian beauty brand skyrocketed sales with AI makeup try-on from Banuba.

 

  • Add-to-cart rate went from 3% to 32%
  • Successful test run for concealers and foundations
  • Sold out a month’s worth of merchandise in a week
Boca Rosa
boca rosa - a brazilian cosmetics company
Boca Rosa
An influencer-led cosmetics brand held a massively successful pre-launch event with the help of Banuba’s makeup software.

  • USD 900,000 revenue in 4 hours
  • 64,413 items sold
  • 1.1M viewers
  • 1.7M try-on sessions
Smitten Cosmetics
smitten cosmetics - australian beauty brand
Smitten Cosmetics

An Australian cosmetics manufacturer quickly expanded its partner network thanks to Banuba’s virtual makeup try-on. 

 

  • 50 new partnered beauty salons in 3 months
  • New locations in UAE and Philippines
  • Smitten joined the reseller program
Looké
looke - indonesian beauty brand
Looké

An Indonesian niche cosmetics company became an early adopter of makeup try-on and launched a successful mobile app.

 

  • First virtual makeup try-on app in Indonesia
  • Entire brand product line available for testing
  • 55.000+ installs during the first year
OCEANE logo oceane logo
boca rosa logo boca rosa logo
smitten cosmetics logo smitten cosmetics logo
avo logo avo logo

The Virtual Try-on was very successful to help users to choose their best foundation color among the 50 options available for Brazilian diversity of skin tones. As results, we achieved great conversions and amazing feedback on social media!

Ian Borges CEO of metaKosmos

Banuba Face AR SDK simplifies the development of our Try-On feature big time. This feature keeps us just 10 cm apart from our customers at all times.

Puja Wardani Associate Vice President, Looké Cosmetics
virtual lipstick
See TINT makeup virtual try-on running on your own products

Everything your makeup try-on includes

  • One TINT virtual try-on integration covers the full experience, from realistic rendering to purchase
  • Try-on categories: foundation, lipstick & lip gloss, blush, eyeliner, eyeshadow, mascara, eyelashes, and eyebrows
  • Complete looks — up to 9 AR makeup products at once
  • Built-in skin-tone-accurate AI rendering on any face
  • AI makeup recommendations + color analysis
  • Buy straight from the try-on screen: web, mobile & in-store AR mirror
  • White-label UI (colors, logos, fonts)

Use cases

From individual products to a complete online makeup editor.
Complete look

Allow your users to channel their virtual makeup artist with the complete look try-on feature. It lets people mix and match products as they see fit without a loss in quality or performance. Features:

  • up to 9 AR makeup products at the same time;
  • premade branded combinations;
  • real-time look creation from the available cosmetics.
Foundation

AR/AI foundation from Banuba matches the looks of the physical product. The virtual ones look exactly as it would on that person in reality.

 

Supported textures:

  • Matte
  • Natural
Lipstick/Lip Gloss

An ultra-realistic virtual lipstick try-on. Thanks to advanced makeup simulator technology, TINT places AR lipstick and lip gloss like a seasoned makeup artist. 

 

Supported textures:

  • Matte
  • Glossy 
  • Satin
Blush

TINT virtual blush looks natural on any face. This is achieved by advanced lighting adaptation and accurate color match. 

 

Supported textures:

  • Matte
  • Natural
Eyeliner

TINT supports many eyeliner styles, but all of them look lifelike for the best virtual makeup try-on experience. 

 

Supported textures:

  • Matte
  • Satin
Eyeshadow

A virtual eyeshadow looks as impressive as its real-life counterpart. Let your users try on multiple colors of the same product so that making a palette is easier. 

 

Supported textures:

  • Matte
  • Satin
Mascara

TINT offers a mascara virtual try-on with many brands already included and the possibility to add more products in mere hours.

  • Matte texture
  • Lengthening
  • Volume increase
  • Natural look
Fake Eyelashes

Virtual lash try-on lets your users add a finishing touch to their looks. It can be combined with any other virtual product and will adapt to different head positions, lighting, and distance from the camera.

Eyebrow pencil

Let your users achieve perfect eyebrows every time with our virtual eyebrow pencil. Banuba’s innovative technology allows trying on different shapes and colors before committing to a look. The TINT virtual pencil gives you a perfectly realistic finish every time.

Makeup tutorial
Interactive guides that use virtual makeup software and the customer’s own face. This is the most accessible and easy-to-understand technology on the market. Explore Banuba's AI makeup tutorial solution.

Banuba Virtual Try-On Pricing Plans

Realistic virtual try-on for stores of every size. Start free, scale as you grow.

Basic

For small shops getting started with virtual try-on.

1,000virtual try-ons/mo
$49/mo

Billed monthly

Continue
  • 14-day free trial
  • Unlimited products
Try-on categories
  • Makeup
  • Eyewear
  • Contact lenses
  • Hair dye
  • Headwear
  • Jewelry
Most popular

Pro

For growing stores that need more try-on volume.

3,500virtual try-ons/mo
$99/mo

Billed monthly

Continue
  • 14-day free trial
  • Unlimited products
Try-on categories
  • Makeup
  • Eyewear
  • Contact lenses
  • Hair dye
  • Headwear
  • Jewelry

Smart

For high-traffic stores scaling up conversions.

15,000virtual try-ons/mo
$349/mo

Billed monthly

Continue
  • 14-day free trial
  • Unlimited products
Try-on categories
  • Makeup
  • Eyewear
  • Contact lenses
  • Hair dye
  • Headwear
  • Jewelry

Enterprise

For brands that need a plan built around their scale

Customvirtual try-ons/mo
Custom

Tailored pricing

Continue
  • Personalized AI recommendations
  • Priority support
Try-on categories
  • Makeup
  • Eyewear
  • Contact lenses
  • Hair dye
  • Headwear
  • Jewelry

How makeup virtual try-on works

  1. Banuba digitizes your cosmetics — full collections in under 2 weeks.
  2. Shoppers open the try-on on your site, app, or in-store mirror.
  3. They apply real-time AR makeup and get AI shade recommendations.
  4. They buy from the try-on screen — accurate matches, fewer returns.
how virtual try-on works

Made for beauty brands and retailers

Whether you sell on your own store, a marketplace, or in physical locations, TINT fits how your customers already shop — and the KPIs your team owns.

product_ecommerce_136x96
Product & e-commerce teams — lift add-to-cart and conversion and cut returns, with try-on built into checkout.
marketing_136x96
Marketing teams — a white-label, on-brand experience that drives engagement and shareable moments.
retail_salons_136x96
Retail & salons — an in-store AR mirror and consultation tool that bridges online and offline
Free makeup digitization
Rapid creation of ultra-realistic AR copies of your cosmetics. Under 24 hours to digitize the entire collection.

Developer Resources

Get support from the development team and your peers. Explore the documentation or join our community and receive the answers to your questions.

FAQ
  • Banuba TINT starts at $49/month for 1,000 virtual try-ons, $99/month for 3,500 (the most popular plan), and $349/month for 15,000. Every plan includes a 14-day free trial, unlimited products, and all try-on categories - makeup, eyewear, contact lenses, hair dye, headwear, and jewelry. High-volume and fully customized deployments are quoted individually. The full breakdown is in the TINT Virtual Try-On pricing guide.

  • Install the Banuba virtual try-on plugin from the plugin store, or have Banuba integrate the try-on platform for a custom stack. Most brands go live in under 2 weeks.

  • Yes — a dedicated skincare try-on that matches skin data to products and visualizes results.

  • Both. TINT applies makeup as real-time AR on a live camera and on uploaded photos, with AI face and color analysis driving recommendations — the same beauty-AR engine behind Banuba's face filters.
Get your AR makeup