Virtual Hair Color Try-On
Create hyperrealistic looks across beauty eCommerce, fashion, social media, and other domains. Banuba’s AR Hair Color Changer turns the try-before-you-buy experience into a shareable moment shoppers love. Works on mobile and web.
Trusted by Hundreds of Leading Brands
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Use Cases
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Beauty & Fashion eCommerce
Shoppers can try hair colors and shades in online stores. Shops can match every color to SKUs and allow one-tap add-to-cart for clear beauty industry relevance and reduced returns.
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Social Media & UGC
Increase social media engagement via interactive hair color virtual try-ons. Stay up-to-date with beauty and fashion trends, and promote new brand releases and color palettes.
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Fashion & Lifestyle Apps
Offer creative, hassle-free, and true-to-life digital hair color try-ons for creators and stylists to create lookbooks, plan outfits, and experiment with hairstyles.
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Salons & Retail
QR codes on dye boxes, in-store tablets, or smart mirrors to deliver instant try-ons without app installation and appointment booking for hair color experiments without commitment and money spent to increase buying confidence.
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Marketing & Brand Campaigns
Launch AR-based virtual try-on ad campaigns and promotional activities to showcase hair dye and increase user engagement, click-through rate, and conversions.
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Photo, Video & Camera Apps
Enable live hair recoloring in camera, record tutorials, and pair with digital makeup, filters, and background removal. Great for creating fast, hyper-shareable content.
Banuba’s Hair Color Shades Library offers:
- Shade families. Natural (brown, blondes, red, etc.), creative neon, seasonal trends;
- Effects and application modes. Single tone and stains with adjustable opacity and intensity;
- Finish controls. Tone warmth and coolness, saturation, and blend strength;
- Texture-aware rendering. Definition and depth on wavy, straight, curly, and coily hair types;
- Lighting adaptation and hair occlusion.
- Adaptivity to various lighting conditions, and up to 70% of hair covered;
- Distance- and movement-proof. Up to 7 meters from the camera, extreme angles, and patented anti-jitter technology;
- Full customizability.
Online Hair Color Changer
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Risk-free AR Color Change ExperimentsSay no to mess, cost loss, and commitment. Let your shoppers try it, love it, and buy it. With Banuba’s augmented reality technology, you can offer a risk-free try-before-you-buy experience with hyperrealistic hair coloring looks to boost social media engagement, trust, and sales—a new way of experimenting with hair with no pain and regrets.
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Convenience & AccessibilityBanuba’s augmented reality technology allows shoppers to preview new shades anywhere: on the couch, at a boring party, or during a lunch break - no salon bookings, no waiting, no mess. It runs on web, iOS, and Android, so you deliver a confident try-before-you-buy experience that feels effortless yet premium and accessible on any device.
Technical Features
Face AR SDK supports Web, iOS, Android, Mac and Unity. The minimum OS versions are iOS 10/Android 6. A 1280x720 camera is recommended.
Mobile
Android 6.0, API level 23+
iOS 10.0+, iPhone 5s+, Metal API
Desktop
Windows 8.1+
MacOS 10.13+, Metal API
VC++ 15+ runtime available
Web
Mobile: Chrome, FireFox, Samsung Browser, Safari.
Desktop: Chrome, FireFox, Safari.
Why Banuba Virtual Try-On Solution?
People spend hours trying on new looks and sharing them with friends.
Virtual dye interacts with hair like the real one, which motivates customers to buy.
With our team's support and seamless integration, your hair color changer will be up and running in no time.
You'll be getting free updates and upgrades for as long as you are with us.