Virtual Hair Color Try-On
Create hyperrealistic looks across beauty eCommerce, fashion, social media, and other domains. Banuba’s AR Hair Color Changer turns the try-before-you-buy experience into a shareable moment shoppers love. Works on mobile and web.
Trusted by Hundreds of Leading Brands
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AI Hair Color Changer Use Cases
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Beauty & Fashion eCommerce
Shoppers can try hair colors and shades in online stores. Hyper-realistic rendering and personalized recommendations together with one-tap add-to-cart flow for clear beauty industry relevance and reduced returns.
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Social Media & UGC
Increase social media engagement via interactive hair color virtual try-ons. Stay up-to-date with beauty and fashion trends, and promote new brand releases and color palettes.
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Fashion & Lifestyle Apps
Offer creative, hassle-free, and true-to-life digital hair color try-ons for creators and stylists to create lookbooks, plan outfits, and experiment with hairstyles.
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Salons & Retail
Let your customers experiment with different hair colors before their appointment or on a smart mirror at your business’ location. Thanks to hyper-realistic rendering, you will be able to negate their doubts, as well as gain actionable data for stocking popular items.
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Marketing & Brand Campaigns
Launch AR-based virtual try-on ad campaigns and promotional activities to showcase hair dyes. Personalized hair color recommendations based on skin tone and other traits help increase user engagement, click-through rate, and conversions.
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Photo, Video & Camera Apps
Enable live hair recoloring in camera, record tutorials, and pair with digital makeup, filters, and background removal. Great for creating fast, hyper-shareable content.
Banuba’s Hair Color Shades Library offers:
- Hyper-realistic rendering. Virtual hair color gets applied accurately while retaining the natural look for any hair type;
- Real-time and photo-based try-on. Let buyers apply virtual hair dyes on live camera feeds or uploaded photos;
- Personalized recommendations. AI that suggests fitting products for each individual, based on their skin tone, eye color, and other traits;
- Shade families. Natural (brown, blondes, red, etc.), vibrant & neon, seasonal trends;
- Finish controls. Tone warmth and coolness, saturation, and blend strength;
- Adaptivity to various lighting conditions, and up to 70% of hair covered;
- Distance- and movement-proof. Up to 7 meters from the camera, extreme angles, and patented anti-jitter technology;
- Full customizability.
Online Hair Color Changer
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Risk-free AR Color Change ExperimentsSay no to mess, cost loss, and commitment. Let your shoppers try it, love it, and buy it. With Banuba’s augmented reality technology, you can offer a risk-free try-before-you-buy experience with hyperrealistic hair coloring looks to boost social media engagement, trust, and sales — a new way of experimenting with hair with no pain and no regrets.
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Convenience & AccessibilityBanuba’s augmented reality technology allows shoppers to preview new shades anywhere: on the couch, at a boring party, or during a lunch break - no salon bookings, no waiting, no mess. It runs on web, iOS, and Android, so you deliver a confident try-before-you-buy experience that feels effortless yet premium and accessible on any device.
Technical Features
The cutting-edge technology that provides hyper-realistic rendering and personalized recommendations requires certain technical prerequisites. Thanks to thorough optimization, it will run on the vast majority of devices.
Mobile
Any platform: OpenGL ES3.0+
Android 8.0, API level 26+
iOS 13.0+, Metal API
Desktop
Windows 8.1+
MacOS 10.13+
Web
Why Banuba AR Hair Color Changer?
Banuba virtual hair color is indistinguishable from the real one and its recommendations are ultra-accurate thanks to the AI seasonal color analysis.
Hyper-realistic rendering & personalized recommendations help convert visitors
Lifelike virtual dyes set proper expectations, so customers get what they wanted
Analytics provides reliable information that helps stock the right products and adapt to customer needs