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TL;DR
- Banuba TINT lifted the add-to-cart rate at Brazilian cosmetics brand Océane from 3% (the industry average) to 32%, more than ten times the baseline.
- Banuba's AR SDK is off-the-shelf, so a retailer adds try-on without building computer vision in-house: core AR features integrate in as little as 8 minutes, and a full TINT storefront ships in under two weeks.
- Banuba TINT is web-based, so shoppers try products in the browser with no app install, across makeup, glasses, jewelry, headwear, and other accessories.
- New collections go live fast: Banuba digitizes a new product collection for try-on in under 48 hours.
- Skin-tone-aware rendering across 16 makeup types is the feature retailers cite most, because inaccurate color is the top complaint about older try-on tools.
Why does immersive shopping matter for retailers?
For makeup, eyewear, and jewelry, the core online problem is that a shopper cannot see the product on themselves. That uncertainty drives hesitation at checkout, lower conversion, and higher returns. Immersive shopping closes the gap by rendering the product live on the shopper's face or hands through the device camera, so the buying decision feels closer to an in-store one.
Most retail teams do not want to fund the computer-vision research that AR try-on requires. An off-the-shelf AR SDK removes that cost: it packages the face tracking, rendering, and product digitization so a product or marketing lead can ship try-on as a feature rather than a research project. That was the calculation at Océane, an early adopter that wanted an edge in a market where virtual try-on was still rare.
Banuba's virtual try-on for immersive shopping example
How does Banuba's AR SDK deliver try-on?
Banuba delivers retail try-on through TINT, its virtual try-on product. TINT is a web-based widget, so the experience runs in the browser and reaches almost any connected device with no app download. It renders realistic makeup and accessories with skin-tone-aware application across 16 makeup types, plus accessory categories including glasses, jewelry, headwear, scarves, and eye lenses. Items can be tried on one at a time, or as a full look, and a built-in recommendations AI suggests products that complement each shopper.
Color and placement accuracy are what separate a useful try-on from a gimmick, and they are also the pain points retailers report with older tools. Banuba's rendering adapts to individual skin tones and facial features, which is why buyers weigh it against alternatives like ModiFace, Perfect Corp, and Wanna on realism rather than novelty.
What does the integration take to ship?
Because the heavy engineering already exists, the integration is a configuration job, not a build. The TINT widget loads through a single script tag, and Banuba's team handles product digitization, turning around a new collection for try-on in under 48 hours. Core AR features can go live in as little as 8 minutes, and a complete branded storefront typically launches in under two weeks.
Developers work from Banuba's documentation and public integration samples for iOS and Android, and a 14-day free trial lets a team validate the experience on real products before committing.
What results can retailers expect?
Océane, a Brazilian cosmetics manufacturer and retailer, ran the clearest test. It started with a pilot on concealer and foundation, and within the first month the add-to-cart rate for those items jumped from 3% (the industry average) to 20.15%, over a 600% increase. Demand was strong enough that the products sold out. The rate later peaked at 32%, meaning roughly a third of shoppers who tried a product online added it to their cart. The full story is in the Océane case study.
Results like these track the pattern retailers care about: try-on lifts conversion, reduces the uncertainty that causes returns, and gives online buyers a reason to commit.
Banuba's virtual try-on for ecommerce interface example
Ready to add immersive shopping?
Retailers that add try-on convert more browsers into buyers and take fewer returns. Get a free trial of Banuba's AR SDK and put virtual try-on on your product pages.
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Banuba TINT is a real-time AR try-on that renders products live through the shopper's camera in the browser, rather than applying products to a static uploaded photo. You can see how it maps to a storefront on Banuba's e-commerce virtual try-on page.
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Banuba TINT covers makeup plus accessories, including glasses, jewelry, headwear, scarves, eye lenses, and eyelashes, with skin-tone-aware makeup rendering. Banuba's makeup try-on page breaks down the makeup categories in detail.
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Yes. Banuba offers a virtual try-on plugin for Shopify and other e-commerce platforms, with self-service product digitization in the Admin Panel so merchants can add SKUs without custom development.
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Banuba's core AR features integrate in as little as 8 minutes, a full TINT storefront ships in under two weeks, and new collections are digitized in under 48 hours. Banuba's work with beauty brands, such as the Looké case study, shows the pattern in practice.
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Yes. Banuba's beauty AR rendering adapts to individual skin tones and facial features, which addresses the color-accuracy complaint that shoppers most often have with older try-on tools.
