Hair AI Solutions for eCommerce, Video Calls, & Social Media
Increase sales, attract new users, and distinguish yourself from the competition.
— On-device processing
— SDK & API for integration with apps
— Supports iOS, Android, Web & Desktop platforms
Selected by Hundreds of Leading Brands
Why Brands Choose Banuba Hair AI
- 9+ years on the augmented reality market;
- Based on patented face recognition & tracking technology for precise application of virtual hair color or style;
- All the processing is done on the user’s device to protect their privacy and improve performance;
- Customizable colors, fonts, icons, & other elements let you adapt the tools to your brand’s style;
- Affordable even for mid-sized businesses, and scalable enough for any large enterprise;
- Easy, low-code integration allows you to start getting ROI quickly.
Hair AI Solutions by Banuba
Virtual wigs try-on
Let your customers try on wigs before committing to purchase. With different styles and colors perfectly replicated and fit, buyers' remote experience will be almost the same as in-store one. Learn more about Banuba’s wigs virtual try-on
Virtual hair color changer
Lifelike simulation of any hair shade, from natural tones to bright neon colors. Virtual dye reacts with the person’s natural hair just like the real product would, establishing accurate expectations. Learn more about Banuba's Virtual hair color changer
Virtual hair type analysis
Get a special AI, designed to determine the user’s hair type and use this information to make personalized recommendations. These recommendations can work for hair color, style, care products, etc.
Virtual hair length try-on
Allow your audience to try hair extensions or see how they look with different lengths of hair before committing to growing or cutting it. A convenient tool that can be used in-store or on your customers' devices.
Virtual hair color analysis
Accurate detection of hair shade for seasonal color analysis, tailored cosmetics recommendations, or other purposes. This reliable feature provides information that could be used in any way you need.
What Is Hair AI by Banuba
Banuba’s AI hair technology for eCommerce, Social Media, Video Calls, and other domains is a suite of convenient tools that make a meaningful impact on business effectiveness. It is easy to work with and attractive for customers, making it a perfect tool for all virtual hair needs.
Use Cases by Industry
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eCommerce
Customers who are unsure whether your products would fit them will have a chance to learn it in advance. This means people will be more likely to make a purchase, raising your revenue.
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Beauty brands
Showcase your products without spending money on test kits. AI-based digitization ensures that you can attract new customers while effectively using your budget.
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Salons & service providers
Help customers choose the perfect hair style and color, and ensure there are no misunderstandings between them and their barber. This makes people happy and willing to return to you again and again.
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Social & video calling apps
Give your users another set of features to express themselves and entice new people to join them. Hair recoloring and virtual wigs are a fun little addition that helps boost engagement across many kinds of apps.
How Hair AI Improves Business Results
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Up to 300% higher sales
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Up to 1000% higher add-to-cart rate
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Up to 60% lower product returns
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Higher user engagement
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Faster user growth
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Better camera enablement rate
Platform & Integration Overview
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Banuba’s hair AI SDK is designed to be integrated with an existing website/app or a project in progress. It is a self-contained module and packaged in such a way that it easily fits all kinds of projects across supported platforms.
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Banuba ensures privacy by not gathering, transmitting, or storing any user data. All the processing and effect application (e.g. applying virtual wigs or hair dyes) is done on the users’ devices to maximize safety and performance.
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To ensure realistic looks for Banuba’s virtual hairstyle try-on, we use proprietary face detection and tracking to make sure the AR wig or hair fits perfectly and retains its position corresponding with head movement. Then, thanks to an advanced rendering engine, the hair itself is simulated to look natural.
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Banuba’s hair AI solutions can be adapted to different brand identities and customer markets thanks to inbuilt customization options like changing fonts, colors, and icons. In addition, it is inherently fitting for different applications (e.g. virtual wigs try-on for eCommerce or funny hair filters for social media), allowing companies in many industries to benefit from this technology.
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In eCommerce, Banuba Hair AI solutions are typically used by customers in the middle of the funnel, as they choose the product that suits them. AR hairstyles motivate them to take the next step and check out something that looks well.