BlogCase StudyTINT Helped Océane, a Brazilian Cosmetics Brand, Achieve a Record 32% Add-To-Cart Rate
TINT Helped Océane, a Brazilian Cosmetics Brand, Achieve a Record 32% Add-To-Cart Rate
An adopter of TINT virtual try-on platform keeps improving the effectiveness of its online store. According to the latest data, their add-to-cart rate is now more than 1000% of industry average.
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Océane is a manufacturer and retailer of beauty products. It was one of the first companies to see the potential of TINT and integrate it on its website. Virtual try-on isn’t yet common on the Brazilian market, so the company’s management expected to gain an edge over their competitors.
The initial pilot project covered only concealer and foundation. And within the first month, the add-to-cart rate for these items skyrocketed from 3% (industry average) to 20.15% – over 600% increase. The customers were buying so much that Océane ran out of stock, as the company didn’t expect such a huge spike.
However, this was only the beginning. In July, the add-to-cart rate set a new peak at 32%, which means a third of the customers who tried Océane products online placed them in their shopping cart.
This example shows the immense potential of virtual try-on technology and TINT in particular. It applies not just to concealers and foundations, as Banuba’s platform supports many other product categories:
These items can be tried on separately or as a complete look. Moreover, TINT includes an advanced recommendations AI, suggesting specific items that will complement the appearance of each individual.
FAQ
The official technical documentation for Banuba Face AR SDK is available online and includes requirements, setup instructions, and configuration details:
This Banuba Face AR SDK documentation should be your primary reference during integration.
You can access official integration code samples for the Banuba Face AR SDK on GitHub. Banuba provides platform-specific examples to help you integrate faster: