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TL;DR:
- GlitzBee combines social media, video shopping, and makeup consultancy in one app;
- Banuba delivered a video editor that let users create shareable content inside the app, increasing retention & session time;
- GlitzBee is actively growing their audience with marketing campaigns and sweepstakes.
Throwing shade
Choosing the right cosmetics is not an easy task. A customer can see a video with a foundation they like, buy it online, and only then realize that it doesn’t fit them despite looking great on an influencer. All because their skin tone is a little bit different.
The customer is disappointed, and the brand is less likely to get repeat business.
This is the problem that the GlitzBee developers decided to solve. And for that they needed an easy to use and easy to integrate video editor – something that Banuba could provide.
Product
GlitzBee is an app that combines social media, online shopping, and makeup consultancy.
A user can take a selfie and get an accurate skin tone match to the Monk scale – the most accurate guide in the world. This helps form their personalized feed of content (guides, reviews, etc.) tagged by their exact shade to make sure any product they see is guaranteed to suit them. Finally, they can easily buy the cosmetics, add them to their wishlist, set refill reminders, and so on.
GlitzBee also contains a complete video creation kit so that influencers can easily make content and post it without leaving the app. Those who want to transfer their videos from other platforms, can add the appropriate skin tone tags to make sure they reach the right people. And statistics (follower count, likes, shares, etc.) help them monitor their progress and make more content that the users like.
In addition, beauty brands can benefit from the actionable business insights GlitzBee can provide. Managers can see which products gain more traction with the customers, which skin tones the company isn’t reaching (or isn’t serving well enough), compare their product line to their competitors, and more.
All-in-all, a benefit to every participant in the ecosystem.
How Banuba Helped
The content creation kit that GlitzBee uses is provided by Banuba Video Editor SDK. It is designed to be quick and easy to integrate into an app while having everything a creator might need:
- Timeline editing
- Trimming/merging
- Audio editing
- Color filters
- Beauty effects
- Transition effects
- Rapid/slo-mo
- Picture-in-picture mode
- Etc.
In addition, GlitzBee uses Banuba Music, a 35Gb library of royalty-free music that creators can add to their videos.
This ensures that there is no need to use additional software for content creation, and no need to leave the app.
Video Editor SDK has more options that the developers can integrate to give creators more options. These include:
- AI captions
- AI clipping
- Templates
Why Banuba
GlitzBee chose Banuba for a number of reasons:
- Control over the editing experience. The developers can configure the editor to fit their submission standards, which matters when footage needs to show skin tone accurately.
- Creation stays inside the app. Creators record, edit and add licensed music without leaving GlitzBee. That keeps third-party watermarks off the content and keeps contributors in the app.
- One SDK for iOS and Android. It let the small GlitzBee team ship the same creation experience on both platforms quickly.
"Every look on GlitzBee is a data point about how makeup performs on a specific skin tone, so the way videos are created matters. Banuba lets our creators record and edit right inside GlitzBee, which keeps our content consistent and our contributors in the app." Bharathi Tardif, Founder & CEO, GlitzBee
Results
GlitzBee keeps growing, steadily acquiring more users through marketing campaigns and sweepstakes. Its users praise the convenience, accurate skin tone matching, and extensive feature set.
