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TL;DR:
- Fureelz is a short video-based social media platform focused on animal lovers;
- Its developers integrated Banuba Video Editor SDK because of its rich feature set, high performance, and easy integration;
- As a result, Fureelz launched to great success and is rapidly gaining users.
Client
With video driving over 80% of global internet traffic, it’s safe to say pets are doing more than their fair share. The creators of Fureelz saw this as an opportunity and decided to launch a modern social media app focused specifically on these kinds of reels. However, given the highly competitive market, they needed to launch quickly and present as strong an offering as they could. So the developers integrated Banuba Video Editor SDK to release their app faster and give their users the tools they need to create great content.
Solution
Fureelz focuses on the short video format and goes for the animal lovers' niche to stand out. The app’s functionality reflects that:
- User profile
- Content feed
- Reactions and comments
- Subscriptions
- Video editing
- Photo editing
The entire content creation pipeline is handled by Banuba Video Editor SDK. This means the users got everything they needed to make cool videos, while the developers had the time and budget to focus on other aspects of the app.
This is what Banuba provided:
- Video editing
- Color filters
- Transitions
- Drafts
- Royalty-free music
- Etc.
These features work on both Android and iOs, ensuring no user feels left behind.
The developers chose this scope for their initial release, as the Video Editor SDK is flexible and allows picking only the features that one needs. But it can offer much more:
- Picture-in-picture mode
- Virtual backgrounds
- Video templates
- AI clipping
- AI captions
- Beauty effects
- A familiar and easy-to-use editing interface
Thanks to its flexibility and intelligent design, the Banuba Video Editor SDK is lightweight, adding only about 25 MB to the app’s download size on average.
Why Banuba
After considering their options, Fureelz developers chose Banuba because of its:
- Easy integration. Banuba Video Editor SDK is very easy to integrate. Sometimes the entire process takes less than 8 minutes. Developing a similar feature set from scratch would take months, if not years.
- Rich feature set. This SDK lets social media app developers integrate an entire suite of content creation features with top-notch quality.
- High performance. Banuba Video Editor SDK runs well on over 90% of smartphones, doesn’t consume much battery power, and doesn’t overheat the devices.
“Banuba enabled us to deliver a world-class creator experience from day one. Their SDK gave us powerful, ready-to-use tools that fit perfectly into our product vision, and their team has been a fantastic partner throughout the process.” — Ravi Ramamrutham, Co-Founder and CTO, Fureelz Inc.
Results
Fureelz has just launched in the US, with strong engagement across the board. They are planning a rollout to key influencers in the 2nd half of October to further expand their growing community. They have also already signed their first charity partner and recently launched their first in-app contest. The Banuba integration has been instrumental in helping users produce high-quality, shareable videos quickly, which has accelerated content creation and community growth during our early rollout.
