Augmented Commerce

Over 600% of Average Add-To-Cart Rate: Océane Success Story

How TINT helped a Brazilian beauty brand raise it's add-to-cart ratio from an average 3% to 20.15%.


Océane is a Brazilian cosmetics manufacturer and retailer. It strives to provide high-quality products at affordable prices. It is also one of the fastest-growing beauty brands in Brazil in 2023, according to the Digital 100 annual report in partnership with SimilarWeb. While virtual try-on is still a novelty at their local market, Océane managers decided to become early adopters and implement the new technology.

Oceane 2Try-on on the Océane website


The idea was to provide a better user experience and entice purchases through confidence. However, as the technology was unfamiliar, Océane decided to start out with concealer and foundation – their newest product categories. The plan was to expand, if the results are satisfactory. 

However, TINT offers realistic products in other categories as well:

  • Lipstick/Lip gloss
  • Blush
  • Eyeliner
  • Eyeshadow
  • Eyelashes
  • Mascara
  • Eyebrows
  • Skincare
  • Nail polish
  • Jewelry
  • Sunglasses/Eyeglasses
  • Headwear

These items can be tried on separately or as a complete look. Moreover, TINT includes an advanced recommendations AI, suggesting specific items that will complement the appearance of each individual. 

Oceane 1


Implementation was a stunning success. On average, the add-to-cart ratio is 3%. With TINT, 20.15% of Océane users added the items they were interested in to the cart, demonstrating an increased level of customer engagement. Moreover, the company met with an unusual problem but a good one: the sales exceeded the expectations, so they didn’t have enough stock to cover all the interested clients.

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There are many virtual try-on solutions available, but Océane chose TINT. This is why:

  • Realistic AR products. The virtual cosmetics in TINT look lifelike and interact with any skin tone.
  • Easy integration. With the help of the technical team, implementing AR try-on was fast and simple.
  • Straightforward purchasing. It was easy for a customer to move from trying the product to adding it to the cart.