Top 5 Virtual Glasses Try-On Apps in 2025

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Tl;DR:

• Virtual glasses try-on apps let users quickly put on many different frames without going to a physical store;
• Top 5 virtual glasses try-on apps include Warby Parker, VirTry, Mister Spex, Zenni Optical, and Zeelool;
• Businesses looking to develop their own virtual try-on apps could use Banuba Face AR SDK to launch faster and decrease the upfront investment;
• To choose the right app or SDK for your business, outline your vision, check whether the feature set works for you, and whether integration won't take too much time.

What Are Virtual Glasses Try-On Apps?

These apps use a mix of augmented reality (AR), artificial intelligence (AI), and computer vision to let you try on eyewear digitally (via your phone, tablet, or browser). No lines, no sales pitch, no awkward selfies in public.

Here’s how it works:
You open the app, and it accesses your camera. In seconds, it scans your face, mapping your eyes, nose, cheekbones, jawline, etc. It knows if your face is round, square, heart-shaped, or somewhere in between. Then boom: you see frames layered perfectly on your face in real time. Turn your head? The glasses follow. Blink? No glitching. Just AR doing its job.

But the good ones don’t stop there. Many virtual glasses try-on apps also offer:

• Face shape analysis: So you’re not just guessing which frames might suit you, as AI actually tells you.
• Style recommendations: It’ll resemble a stylist who never sleeps.
• Photo try-on: Don’t want to go live? Upload a pic instead.
• Social sharing: Send your look to friends or post it for some hot takes.
• E-commerce integration: Like it? Click. Buy. Done.

All in all, it’s a win-win. For consumers, it means making smarter choices, skipping returns, and not second-guessing. For retailers, it’s a game-changer: higher engagement, more conversions, fewer returns. Everyone wins.

In fact, studies show that virtual try-on features can increase conversion rates by up to 90%. This isn't just some vanity metric — it's the real number that keeps brands afloat in a digital-first world.

Top 5 Virtual Glasses Try-On Solutions

1. Warby Parker

Warby Parker’s app (available on iOS and Android) is built for real people shopping in real life, from the subway to the couch to your dentist’s waiting room. And of course, the virtual try-on is the star of the show. Fire up the front camera and see glasses that lock onto your face with uncanny precision.

If you’ve got an iPhone with a TrueDepth camera (like iPhone X or newer), the app gets even smarter, mapping your face in 3D so the frames sit just right. Tilt your head, smile, scowl… Whatever your face is doing, the glasses stay locked in like they were made for you. Plus, their AI Advisor scans your face and recommends styles that match your shape, structure, and personal taste based on your previous purchases or interactions. 

But Warby’s app isn’t just about seeing yourself in cute specs. It’s a full-blown eyewear hub:

• Browse the full collection of glasses, sunglasses, and lenses 
• Upload and manage prescriptions without the paper chase
• Measure your pupillary distance (PD)

And if you're still a little old-school, the app lets you order five frames for a free Home Try-On, shipped to your door for a real-life mirror check. 

So, Warby Parker has thought about everything. If you like what you see in the virtual try-on, you’re just a tap away from checkout. Or, you can send frames to your Home Try-On cart. 

You can also:

• Link your prescription and payment info
• Sync your favorites across devices
• Share your virtual try-on looks with friends or post them online (#WarbyHomeTryOn).

They’ve turned shopping into a seamless loop between digital and physical, just the way modern retail should be.

And Warby Parker is not going to stop! They’ve teamed up with Google to work on AI-powered smart glasses, expected to drop after 2025. Get ready for in-lens displays, contextual prompts, and maybe even a new way to scroll your to-do list.

2. VirTry

VirTry can be compared to a pocket-sized fitting room powered by AR and a sharp eye for style. Built for iOS (with a web version in tow), it brings a hyper-realistic virtual try-on experience that’s smooth, snappy, and surprisingly fun. No official word for Android users  yet, but fingers crossed.

Here’s what makes VirTry stand out in the 2025 lineup:

• Lifelike 3D rendering: Its eyewear doesn’t float awkwardly on your face but sticks, shifts, and tilts with your movements. 
• Camera or photo mode: Use the live camera for a dynamic fit, or upload a favorite selfie if you're not in the mood to go live. 
• Compare, save, revisit: VirTry lets you capture your favorite try-ons as images or short videos and store them in your profile. 
• Multi-user friendly: Flip to the rear camera and suddenly it’s try-on time for your partner, your mom, your dog (okay, not officially, but we tried). 
• AI that gets you: Though it doesn’t overpromise, VirTry uses AI to map your facial features — eyes, nose, face shape — to align frames perfectly. Behind the scenes, there’s potential for frame suggestions based on style preferences and facial analysis, offering a whisper of personal shopping.
• Designed for conversion and comfort: Though VirTry doesn’t push hard on e-commerce within the app, the experience is primed for it. It’s easy to imagine this tech plugging into any online eyewear storefront, boosting confidence and cutting return rates.
• No learning curve: Just download, open, and try on. Optional free registration unlocks extras like saving sessions and creating a list of faves.

In short, VirTry is one of those apps you download on a whim and end up using more than expected.

3. Mister Spex

Mister Spex is one of Europe’s top omnichannel powerhouses, blending tech, trust, and a massive selection. The virtual try-on feature is front and center on their website and mobile apps (iOS and Android).

Here’s where Mister Spex stands out:

• 3D virtual try-on that actually feels 3D: Using your webcam or photo, the app wraps frames around your face with solid tracking and a sense of realism that holds up even as you turn your head. 
• AI-powered suggestions: The system analyzes your facial structure and past behavior to recommend styles that fit your face shape, proportions, and personal style.
• Home try-on for the IRL test: If you’re still not sold, Mister Spex ships up to four frames to your home for free. Try them on in front of your own mirror, get feedback from your friends, and send back the ones you don’t love. Combine this with the virtual try-on, and you’ve got a nearly foolproof process.
• Prescription uploads and easy checkout: When you're ready, uploading your prescription is painless, and the platform takes care of the rest, including lens crafting, fitting, and shipping.
• Subscription flexibility: For those who like to switch up their style, the Mister Spex Switch plan offers monthly eyewear subscriptions starting at €9. That includes perks like insurance, prescription updates, and access to premium frames, without the commitment of a full purchase.

And while you won’t find flashy social sharing buttons built into the try-on tool (yet), the ability to save, compare, and revisit your virtual try-ons means you can always screenshot and crowdsource your decision via group chat or Instagram.

All in all, Mister Spex has created an ecosystem where tech and touchpoints work together seamlessly.

4. Zenni Optical

Founded in 2003, Zenni Optical has become a real pioneer in the world of online eyewear. A key part of its digital success is its immersive virtual try-on experience, supported by a broad selection of frames and a customer-first approach. It’s available via its website and mobile app for free, supporting both iOS and Android.

Here’s how Zenni nails it:

• Realistic virtual try-on: Users can virtually try on thousands of eyeglass and sunglass frames using a realistic simulation that adjusts dynamically as they move their head or face.Plus, built-in Pupillary Distance (PD) measurement ensures accurate scaling.
• Camera integration: The try-on works through live camera feed or by uploading photos, enabling users to see how frames look on them in real time or from static images.
• Try-on sharing: Virtual try-on captures can be saved locally and shared on social or via messaging apps for feedback.
• Advanced filtering: Frames can be browsed by shape, face type, style, color, price, material, gender, and more.

• Ease of use: The virtual try-on is intuitive, with privacy-friendly features (e.g., try-on data stored locally in-browser).
• Recognition: Zenni has earned awards for its customer service and digital experience.

Plus, Zenni Optical has increasingly leveraged Artificial Intelligence (AI) to enhance the customer shopping experience and personalize recommendations:

• Visual search: Users can upload an image, and AI matches it to similar frames in Zenni’s catalog.
• Microtrend tracking: AI detects subtle shifts in fashion through social media and search trends, informing new curated collections.
• Personalized discovery: AI tailors product recommendations based on user preferences and behavior. Zenni also partners with Algolia AI for optimized search and discovery.
• Social chat commerce: With integrations like ZEALS.ai, Zenni offers AI-powered chat experiences. Short quizzes help users discover frames that fit their style and needs in real time.

So, Zenni Optical caters to users who want a fast, accurate, and private way to visualize frames, whether for fun or style.

5. Zeelool

Zeelool has carved out a niche as the bold, fashion-forward eyewear brand that brings color, character, and creativity to virtual try-ons. Available for free on both iOS and Android, the Zeelool app is designed for anyone who sees glasses as a playground for trying new looks, with hundreds of unique and expressive frames ready to jump onto your face in real time.

Here’s why Zeelool stands out:

• Augmented Reality that’s instant & expressive: Zeelool’s AR try-on tool is fast, responsive, and surprisingly flattering. It tracks facial features with solid accuracy, making even oversized or geometric frames look natural on your face. 
• Tap-and-try ease: Launch the app, scan your face once, and you’re good to go. From there, it’s just tap-to-try: tap a frame, and it’s on your face instantly. 
• Filter system: Search by face shape, frame shape, material, or occasion

• Saved try-ons & social sharing: You can snap and save try-ons as photos or short videos, stash them in your favorites, or share with friends via messaging or social media.
• AI-enhanced suggestions: Zeelool integrates AI that gently guides users toward frames that suit their facial structure and aesthetic preferences. 

• Clear product detail & real-world reviews: Each product page includes up-close images, user-submitted photos, and reviews that show how the frames look on real people. Combined with the virtual try-on, it’s a full-circle shopping experience that helps build confidence before hitting “BUY.”

Zeelool is especially popular among Gen Z and Millennials who see glasses as accessories, not just tools. The app is fun, creative, and social-media-ready, yet grounded in tech that works.

Why Choose Banuba’s Virtual Try-On Glasses SDK?

Running a business and thinking about adding a virtual try-on feature? Banuba could be just the upgrade your app or website needs. Unlike the consumer-facing apps we’ve compared earlier, Banuba isn’t an app. It’s the powerful engine behind many of them. It gives businesses the tools to build their own AR try-on experiences from the ground up, under their brand, with full control.

Let’s break down what makes Banuba’s virtual try-on glasses software  a go-to choice for eyewear retailers, optical brands, and AR innovators.

• Built for brands, not just browsers: Banuba doesn’t make a standalone app for users. Instead of a full-blown app, Banuba provides a robust Software Development Kit (SDK) — a ready-to-integrate toolkit powered by advanced AR and AI technologies. Your team stays in control of the user experience, while Banuba runs the complex tech behind the curtain.
• Ultra-precise face tracking: Banuba’s face tracking feels very accurate. Whether your customer tilts their head, moves in low light, or wears accessories, virtual glasses stay perfectly aligned.
• Lifelike AR rendering: Banuba’s rendering engine adjusts to lighting, shadows, and textures to ensure your eyewear looks as real as possible. 
• Optimized for all devices: Got customers on older phones? No problem. The SDK is lightweight and runs smoothly even on lower-end smartphones. 
• Glasses AND contacts support: Banuba isn’t just for frames. It also supports colored contact lenses with detailed control (iris, pupil, and sclera). 
• Cross-platform compatibility: Whether it’s iOS, Android, Web, Unity, Windows, or Mac, Banuba has it covered. You can deliver a seamless virtual try-on experience across every device.
• Fully customizable UI: Want your try-on tool to look and feel like you? Banuba gives you the design freedom to match your branding perfectly.
• Fast integration: Integrating Banuba’s SDK can be done in as little as 8 minutes (for the basics). There’s extensive documentation, plugins for Shopify and other platforms, and helpful dev support to get you up and running quickly.
• Scalable & affordable. Whether you’re a startup or an enterprise, Banuba scales with you. The pricing is transparent and flexible, and there’s a 14-day free trial to test it out.
• Free updates & lifetime support. As long as you’re a customer, you’ll receive free SDK updates and ongoing improvements. It's peace of mind for your dev team and future-proofing for your business.

Curious to try it out?
Start your 14-day free trial to try on glasses and lenses or explore the interface and features in your browser right now

How to Choose the Right Virtual Glasses Try-On App or SDK for Your Business

Choosing the right virtual try-on tool isn't just a trend but a game-changer for your eyewear business. It’s a smart move that can skyrocket sales, thrill your customers, and slash returns. But forget just "cool tech"—this is about finding the perfect fit for your business goals and your customers.

Here's your savvy guide with great questions to ask yourself to make the right choice:

1. Define your vision: Goals & audience first

• Your Goals: What's the prize? Are you aiming to boost online sales by making buying easier? Dreaming of cutting down those pesky returns? Or do you simply want to wow your customers with an unforgettable, modern shopping experience?
• Your Audience: Who are you serving? Are they tech-savvy trendsetters ready for the latest AR? What devices are they rocking? Do they prefer a super-fast web try-on or a feature-packed dedicated app?

2. Check features: Evaluate AR quality & AI smarts

• Picture-Perfect Realism: Does the app make glasses look and feel real on a face? Look for frames that move smoothly with every head tilt and blink, adjusting perfectly to angles and lighting.
• Spot-On Sizing: Can it accurately size frames to different faces, ensuring a true-to-life fit every time?
• AI with Style Sense: Does it offer smart AI suggestions based on face shape and preferences? Can customers use a visual search to find similar frames?
• Platform Power: Is it stellar on mobile apps (iOS/Android), the web, or both? Make sure it shines where your customers shop.
• Your Brand, Your Look: Can you customize the app's appearance and options to perfectly match your brand's unique vibe?

3. Seamless integration is key

Your new tool needs to play nice with your existing setup:

• Inventory Harmony: Does it sync effortlessly with your product catalog and inventory, showing only what's available?
• Effortless Checkout: Can customers go from "try-on" to "buy-now" in a smooth, seamless flow?
• Platform Perfect: Is it a glove-fit for your e-commerce platform (Shopify, Magento, custom system)?
• Omnichannel Magic: Can it handle prescription uploads? And, crucially, can it sync favorites from online try-ons to in-store visits?

4. Think long-term

• Ready for Growth: Can it handle massive traffic spikes during sales or peak seasons without a hitch?
• Fresh & Free: Are updates free and frequent, keeping your tech cutting-edge?
• Speed & Stability: Is it lightning-fast and glitch-free? Does it offer valuable analytics on user behavior?
• Test Drive: Can you get a demo or a free trial to kick the tires before committing?
• Always There: Does the provider offer reliable, responsive support when you need it?
• No Surprises: Are the pricing models clear and transparent?

5. Build or buy? App vs. SDK

This is a pivotal decision for your business:

• Off-the-Shelf Apps (e.g., as a direct consumer app or a simple plug-in):
  • The upside: They're often quick and cheaper to launch, especially for smaller businesses or if you're just testing the waters. Minimal development work needed.
  • The downside: You'll have limited customization and less control over the look, feel, and data. You're tied to someone else's roadmap.
• SDKs (Software Development Kits, like Banuba):
  • The upside: This gives you total control, from a fully customized brand experience to deep integration into your systems. You get better privacy control (e.g., on-device data processing) and the ability to future-proof your tech.
  • The downside: Requires more upfront investment and development resources (in-house or outsourced) to integrate and maintain.

By focusing on these points, you’ll find a VTO solution that works for your business and delights your customers.

Conclusion

Virtual glasses try-on has become something we actually rely on, helping customers skip the awkward fitting room moments and assisting businesses forget about the endless returns. These apps don’t just slap frames on your face: they understand your features, suggest what looks good, and make shopping easy and fun.

From Warby Parker’s polished all-in-one experience to Zeelool’s playful, bold vibe, there’s an app for every type of shopper. And behind the scenes, tools like Banuba’s SDK are making it possible for brands everywhere to bring this magic to their own sites and apps. If you’re building something new, this tech isn’t just a nice add-on. It’s fast becoming a must-have.

So, whether you’re buying your next pair or building the future of eyewear shopping, virtual try-ons are here to stay. And we think it’s pretty exciting.

References

Algolia. (n.d.). Global online eyewear company sees exceptional results with Algolia AI Search | Algolia. https://www.algolia.com/customers/Zenni

Ambos, A. (2025, May 8). Virtual Try-On Beauty Technology Statistics for 2025. Free Yourself. https://freeyourself.com/blogs/news/virtual-try-on-beauty-technology-statistics#:~:text=Virtual%20Try%2DOn%20Beauty%20Technology%20Statistics%20For%202025%20%234.,consumer%20engagement%20and%20purchasing%20behavior.

AR Virtual Makeup Online Technology Demo | Banuba. (n.d.). https://banuba.com/hubfs/virtual-makeup-demo/index.html?activeTab=glasses&_gl=1*dge7gj*_ga*MTc0NjIyNDUyOC4xNjg4OTkyMDA0*_ga_HHCBPCQMX0*MTcwOTc0OTY4Mi42NC4wLjE3MDk3NDk2ODIuMC4wLjA.

Augmented reality virtual try on glasses software. (n.d.). https://www.banuba.com/glasses-virtual-try-on

Liem, S. (2025, April 17). Proud to be named #1 eyewear retailer by Newsweek | Zenni Optical Blog. Zenni Optical Blog. https://www.zennioptical.com/blog/proud-to-be-named-1-eyewear-retailer-by-newsweek/#:~:text=Zenni%20Optical%20is%20thrilled%20to,quality%20products%2C%20and%20unbeatable%20value.

London, L. (2021, May 20). Virtual Try-On is more than a pandemic trend and these brands are reaping the rewards. Forbes. https://www.forbes.com/sites/lelalondon/2021/05/20/virtual-try-on-is-more-than-a-pandemic-trendand-these-brands-are-reaping-the-rewards/

Markets, R. A. (2025, March 19). Virtual Try-on Business Analysis Report 2025: A global $48.8 billion market by 2030 Featuring 3DLOOK, Banuba, CamCom, DeepAR Metadome.ai, MySize, Queppelin, Quytech, Wannaby, WEARFITS. Yahoo Finance. https://finance.yahoo.com/news/virtual-try-business-analysis-report-145800055.html?guccounter=1

Social Chat Commerce platform | ZEALS.ai. (2025, March 5). ZEALS.ai. https://zeals.ai/en/

Virtual Contact Lens Try-On | Banuba Technology. (n.d.). https://www.banuba.com/virtual-contact-lens-try-on