How Video Editor SDK Helped Save 50% of Dev Time: Weat Case Study
Learn how a video-native social commerce platform launched its unique 'TikTok for foodies' 2x faster with Banuba Video Editor SDK.
Weat is a US-based food-centric, video-native social commerce platform. Its founders had an idea to make a TikTok-like app for foodies, something that would help them connect and exchange their favorite recipes.
Given that food reviews and cooking videos gain billions of views on social media, the idea was sound. Both professional chefs and casual cooks could use it.
So, they turned to Banuba to get their video editing functionality.
Weat Results | Video Editing SDK
The app in question is a video-based social network that is built around food and drink. At first glance, it has a feed similar to the one in TikTok with the relevant auxiliary features: comments, likes, subscription, personal cabinet, etc.
Weat Case | Video Editor SDK
Where Weat differs is in the “recipe” functionality. Each video comes with a list of ingredients and the order of operations to turn them into something delicious. A user can see how a dish or a cocktail looks and follow the steps to recreate it.
The cooking process is assisted by an AI called “Jarvis.” It can recognize human speech and help walk the person through the cooking process. Jarvis can even recommend replacement ingredients (in case of allergy, personal distaste, or absence of the required component in the pantry).
Naturally, an app like this requires an inbuilt video editor to help users share their favorite recipes. Weat boasts a powerful one, provided by Banuba. It can trim, overlay pictures and text, provide color filters (LUTs), and do many other things that creative people find helpful.
Why Banuba Video Editor
There are many solid video editing SDKs on the market. However, in this case, Banuba was the best fit. Here’s why:
Weat launched in November 2021 on iOS, having saved 50% of its product development time with Banuba Video Editor SDK.
Even with little marketing, it has already racked up about 5 thousand downloads and was met with universal praise from the users. The developers, emboldened by this success, now intend to expand their video app to Android.