Augmented Reality

34 AR Examples: E-Commerce, Retail, Marketing, Education, Fashion

Lacoste, Sephora, L’Oreal, IKEA, Coca-Cola, Uber, and Nestle are among the top augmented reality examples.

These brands use AR-based solutions to skyrocket user engagement, drive sales, improve lead generation pipelines, overcome competition, etc.

However, many startup owners and companies still wonder if augmented reality is an investment-worthy initiative to start with.

This post will guide you through 42 AR examples to show the most diverse use cases, solutions, and outcomes brands get by adopting augmented reality.


Top 6 Augmented Reality E-Commerce Examples

Interactive Product Visualization has undoubtedly been among the biggest trends in e-commerce for the last couple of years. The prime examples are ModiFace’s hair color and nail polish previewers.

In a similar vein, Kinect lets you try on clothes, Lacoste lets you try on shoes, Shop 4 Rings lets you try on jewellery, while Warby Parker helps you to nail your perfect frame of glasses virtually. For watch fans, there’s an On Your Wrist AR app where users can try on a variety of watches.

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Customer education blurs with marketing, and Sephora Visual Artist for iOS is a great example showing how brands can enforce customer experience through guided product choice.

You can not only wear lipstick and eyeshadows right in the app but also check with virtual tutorials on how to contour, apply highlighter and create eyeliner looks on your face.

nullSephora | Augmented Reality E-Commerce Examples

11 Popular Augmented Reality Retail Examples

Among the top reason why consumers prefer in-store shopping to online is the ability to see, feel and experience the product. It’s especially relevant to makeup. With the help of augmented reality, beauty brands can visualize products right to consumers not only via mobile or web channels but in-store too.

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The in-store Shiseido Cosmetic Mirror and L’Oreal Makeup Genius mobile app allow virtual makeover applications in real-time.

With Kinect’s Fitting Room for Topshop visitors can visualize clothes without the need for physical try-on.

Shiseido Cosmetic MirrorAugmented Reality Retail Examples

The IKEA Place app gives the answer to the question “Will it fit?” helping buyers to choose furniture that really matches their existing interior. Such augmented reality applications as Sayduck, Macy’s, Houzz View In My Room, Bob’s Discount Furniture, Magnolia Market, and Amazon’s AR View help see how different items will fit into your house.

The Sherwin-Williams ColorSnap gives an opportunity to make faster and more confident color selections through augmented reality.

6 Augmented Reality Marketing Examples

Advertising is a kind of art. By incorporating augmented reality marketing into their advertising campaigns, brands can effectively capture the attention of their target audience and promote their products or services.

Recently, Uber made an unforgettable day for travelers with an interactive photo booth mirror that placed people in fantastic surroundings and made elephants, tigers, and kangaroos come alive at Zurich main station.

Coca-Cola’s Chinese New Year AR Campaign did an amusing show with charming clay doll characters. Examples of augmented reality in advertising also include Coca-Cola's campaigns with WWF (World Wildlife Fund) to immerse people into a live Polar Bear experience. The goal was to attract public attention to protect the polar bear's Arctic home.

Nestle used augmented reality to create a cereal breakfast box that turns into a game.

And waiting for your bus to arrive will never be boring with augmented reality bus shelters like Pepsi or Tous, a Spanish jewelry house, have made.

6 Augmented Reality Examples in Education

With augmented reality apps, the classrooms go beyond the walls, and classes become more interactive for students could better remember the information.

Dinosaur 4D app helps you in studying paleontology where you can see dinosaurs in action, rotate them, and zoom in and out.

Dinosaur 4D app Augmented Reality Examples in Education

Chemistry becomes a game with Elements 4D app where kids bring cubes together to find out if elements react and see the chemical reaction in augmented reality.

Google Expeditions is another good example of using augmented reality in education to help students with history and science.

Augmented reality examples of medical education are Human Anatomy Atlas an app that lets students explore the human body. Touch Surgery is a simulator application where students can practice surgery on virtual patients. Anatomy 4D + is an application that shows the model of a human body and allows for interaction with it.

Human Anatomy Atlas appAugmented reality examples in education

Augmented reality applications for kids are not short in numbers either.

From MathAlive app helping kids with the basic counting skills to learning letters with the help of Animal Alphabet AR Flashcards. From studying insects with 3D Bugs app or animals with the ZooKazam app to exploring space and the Solar System with Amazing Space Journey or Star Walk apps – all powered with augmented reality that turns learning into fun.

5 Augmented Reality Examples In Fashion

The fashion industry hasn't been standing aside from the world trend of "going AR". Besides, the technology opens up amazing possibilities for brands to gain broader outreach to their fashion events, campaigns and eventually products.

Can’t make it attending a fashion show? The HoloMe technology can teleport you there through the live 3D runway experiences.

Burberry, the luxury brand, introduced an augmented reality feature to overlay the digital illustrations view and share the pic with their friends on social media.

Gap’s Dressing Room helps to find specific items and shows which of them suits you best. Moosejaw X-Ray app shows clothes on the model in their catalog via augmented reality.

At Paris Fashion Week 2016, the fashion show enabled attendees to scan models with an AR-powered app to reveal hidden designs.

Wrapping UP

Augmented reality benefits multiple brands from e-commerce and retail to education and marketing. Our 34 AR examples show how mature companies adopt next-gen capabilities and convert them into opportunities and outcomes.

  • Augmented reality is used in e-commerce (Shop 4 Rings app), retail (IKEA Place app), marketing (Coca-Cola's Chinese New Year AR campaign), education (Anatomy 4D+ app), fashion (Burberry's AR app), gaming (Pokemon GO), and healthcare (MedCogniton), automotive (BMW), and real estate (MagicPlan).

  • We use augmented reality subconsciously on a daily bases. For example, 332M users engage with Snapchat AR filters daily (Statista), 827,205 active users are playing Pokemon GO every day (Statista), and over 100,000 users add AR-based Instagram filters to their stories daily (Gloam).