Top 10 Best White Label Software Solutions in 2025

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TL;DR:

• White label software is built by a third party but can be bought and rebranded for you to resell or use in other ways;
• Top white label software examples include Banuba's Video Editor SDK, Dashclicks, Canva, etc.
• Typical advantages of this approach include faster launch, better scaling, larger feature set at the start, etc.

What Is White Label Software?

White label software is like a house built by someone else. You don’t need to worry about construction; you only pick the color and furniture (your branding) to make it feel like home. Once it’s done, you can move in and start living — or in this case, selling it.

Here’s how it works:

• You don’t create the software. It’s already made.
• You rebrand it. Add your logo, your colors, and your business identity.
• You sell it. Once branded, it’s ready to be launched. 

Plus, the benefits are huge:

• Cost savings: Save money on development and testing.
• Scalability: Add more products easily as your business grows.
• Market entry: Break into new markets without the lengthy development cycle. It’s estimated that white label SaaS strategies can cut time-to-market by 60-80%, helping you get ahead faster.

Top White Label Software Solutions in 2025

1. Banuba’s Video Editor SDK: Revolutionize Your Platform with AI Video Editing

For businesses that want to offer powerful video editing capabilities, Banuba’s Video Editor SDK is the ideal solution. With a set of smart white label AI tools and features, it provides everything you need to bring video editing right into your platform, all while offering seamless integration.

Key features:

• Numerous AI and AR tools: Its picture-in-picture mode, beauty effects, face masks, background replacement, facial recognition, and beyond help users create high-quality videos with ease.
• Customizable branding: Easily adjust the editor’s design (like color scheme, logo, fonts, etc.) to match your company’s branding and offer a consistent user experience.

Multi-platform support: Banuba’s SDK is compatible with iOS and Android. Plus, it works seamlessly with React Native and Flutter. This way, you can reach users across multiple devices.

So, why should you pick Banuba’s white label video editor? Because it's a real game-changer for companies looking to integrate video features into their platforms. Whatever your focus—marketing, SaaS, or app development—this SDK gives your product a competitive edge with quick setup, custom options, and features your customers will appreciate. No wonder after working with Banuba, Ash Zarif, the CTO of a social network for food enthusiasts, said:

“With Banuba Video Editor SDK we can cut our development effort in half so we can focus more on core business functionality.”

Not sure yet? Then check out how Banuba helped the social network Uhive enhance their user experience.

2. Dashclicks: Transform Your Marketing Strategy with One Powerful Platform

At its core, Dashclicks is built for agencies and consultants—especially those offering SEO, PPC, social media, or lead generation services.

Key features:

• Built-in marketing tools: SEO audits, Facebook ad reporting, lead management, reputation tracking—it's all in there.
• Customizable branding: Add your logo, your domain, your colors. To clients, it’ll look like you built the entire platform from scratch.
• Integration ready: Dashclicks plays well with others. You can connect it to your favorite CRMs, ad platforms, and email tools via native integrations or Zapier.

But like any software out there, it’s not all perfect. You should remember the following:

• Design limitations: You can add your logo and colors, but you can’t deeply change the platform’s layout or UX. If you’re after a fully custom experience, this might feel limiting.
• Pricing tiers: As your client list grows, so does your bill. 

Plus, it may be overwhelming at first. It’s packed with multiple tools (which is great once you learn it), but new users might need more time to get up to speed. For example, digital marketing specialist Finn F. shared after using DashClicks services: 

“It was a bit tricky to learn how to use it (there is a lot that Dashclicks can do, it can be overwhelming), but there is excellent support to help you every step of the way!” 

So, luckily, their support team is here to guide you and make the learning curve smoother.

3. GoHire: Effortless Hiring, Fully Rebranded for Your Business

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If Dashclicks is the go-to for agencies, GoHire is the dream tool for companies and resellers in the HR, recruitment, and staffing space. Whether you run a small agency helping businesses find top talent or you’re building a SaaS platform with HR features, GoHire lets you white label their powerful hiring software and call it your own.

Key features:

• All-in-one hiring system: Post roles, manage candidates, book interviews, and work with your team—seamlessly in one powerful system.
• Customizable branding: Rebrand everything—from domain and logo to platform language. 
• Built-in integrations: Stay in sync with built-in support for Slack, Google Calendar, Zapier, and other essential tools.
• Easy to use: It’s designed with non-techies in mind. Clients can jump in and start hiring without a steep learning curve.

But still, here are some things to consider:

• Limited deep customization: You can white label it, but you won’t get full control over every design element or workflow.
• Not built for enterprise: It’s powerful for SMBs and agencies, but very large organizations may find the feature set too light.
• Support hours: Since GoHire is UK-based, some international users have noted delays in customer support during off-hours.

But despite these minor drawbacks, GoHire has received an overwhelming number of positive reviews. For instance, Happiness Specialist Sebastian Ibarra said: 

“GoHire has improved our hiring process from the get-go. We can now free up time to focus on the things that matter, the people."

4. Vendasta: Simplify Digital Marketing

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Vendasta is one of the best white label reseller programs designed with digital marketing agencies, MSPs, and business consultants in mind. If you're helping local businesses thrive online, Vendasta offers a plug-and-play solution that lets you deliver faster.

Key features:

• Massive marketplace: Access 250+ rebrandable SaaS products and services (from email marketing to PPC management).
• White label CRM & client portal: Give clients a branded dashboard to manage their marketing, see reports, and request services.
• Team of fulfillment experts: Don’t want to deliver services yourself? Vendasta’s team can do the heavy lifting—under your brand.
• Billing, reporting, onboarding: Everything’s built-in so you can sell, deliver, and manage like a pro.

To illustrate the point, take this review from Mathew, a CEO: 

“What I appreciate most about the platform is the broad choice of tools and customization. But in truth, it’s the people. SaaS is trash. Add great people to a solid platform and it turns into a solution. Vendasta account team, product specialist and executives [are] all here to support their agency clients, makes it my go-to choice.” 

However, there are some limitations:

• Pricing can add up: Some plans and service fees may stretch smaller budgets—especially if you’re not reselling at volume yet.
• Learning curve: With so many features and tools, onboarding can be overwhelming at first.
• Less control over product updates: Since you're reselling third-party tools, you're sometimes at the mercy of outside vendors’ roadmaps.

5. Flock Social: Smart, Scalable Instagram Growth with Zero Hassle

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If your clients are looking for organic Instagram growth but you don’t want to spend hours manually engaging with users or navigating tricky algorithms, Flock Social might be the answer. It’s a white label service built to help agencies and marketers offer fully branded Instagram growth campaigns—without doing all the work themselves. You get to deliver results under your own name, and your clients think it’s you who did the magic.

Key features:

• Fully white labeled: Add your logo, brand name, and even custom domain. The platform becomes yours.
• Smart targeting: Growth is based on engaging with users who follow competitors, hashtags, and locations relevant to your client’s niche.
• Set it & scale it: It runs in the background, doing the engagement work automatically while you manage clients.

One Flock Social user shared this review: 

“Nice treatment. A happy customer for six months. Paused to save up, noticed a drop in my engagement. Will go back again after the holiday season.” 

It’s a great example of how effective the platform really is.

But still, you should be aware of the potential limitations:

• Instagram restrictions: Results can vary depending on Instagram’s evolving rules. It’s not immune to limitations or occasional API hiccups.
• Limited platform support: It’s Instagram-only. No TikTok, no LinkedIn, no Facebook—so it’s a niche tool, not a full social suite.
• Not ideal for massive brands: It’s better suited for SMBs and personal brands rather than big-budget enterprise campaigns.

6. WotNot: Build, Deploy, and Manage Custom Chatbots Under Your Brand

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If your agency’s ready to jump into chat automation—without starting from scratch—WotNot’s got your back. It’s a white label SaaS that lets you design, deploy, and manage chatbots under your own brand. Think of it as your behind-the-scenes chatbot factory—you handle the client-facing part, while WotNot powers the tech.

Key features:

• No-code chatbot builder: Enjoy drag-and-drop interface to build bots without writing code—great for rapid deployment.
• White label everything: From the dashboard to the bot widget, everything can be rebranded to match your business.
• Multi-channel support: Deploy bots on your website, WhatsApp, Messenger, and more.
• Live chat handoff: Switch from bot to human agent seamlessly when needed.
• Analytics dashboard: Visualize performance and optimize your bot flows with real-time data.

To prove the point, read how WotNot enabled DM Immigration, a legal consultancy, to generate more than 60,000 leads per month. As the consultancy’s Group CEO shared:

“We've never seen an ROI of this level in any other martech platform.”

However, it has some limitations to consider:

• Learning curve: While no-code, the deeper features (like conditions, actions, API calls) might take some time to master.
• Pricing: White labeling is part of premium plans, so it may be too steep for very small businesses just starting out.
• Limited AI customization: While powerful, the AI isn’t as conversationally advanced as some NLP-first platforms like ChatGPT-based bots.

7. SEOReseller: Your Behind-the-Scenes SEO Partner with Done-for-You Results

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Running a marketing or consulting firm and want to add full-service SEO without the hassle of hiring experts? SEOReseller might be your ideal partner. As the name suggests, it specializes in white label SEO, giving you access to proven strategies, expert execution, and fully branded reports—all under your company’s name. You focus on growing your client base. SEOReseller takes care of the rankings.

Key features:

• Fully white labeled dashboard: Your clients log in and see your brand—not SEOReseller’s.
• Done-for-you SEO campaigns: Keyword research, on-page optimization, content creation, link building—they handle it all.
• Pre-made proposals and reports: Download branded SEO audits and proposals with your logo.
• PPC, web design & reputation management: Expand beyond SEO with full-service options.

For instance, one of their customers shared:

“We are so impressed with SEOReseller! Your team really captured the essence of our company and what we do best! The way you executed our campaign exceeded all expectations, especially for an SEO agency – thank goodness there’s finally some good ones out there :)”

Some drawbacks to consider:

• Less control over strategy: Since SEO campaigns are done-for-you, customization can be limited if clients need niche tactics.
• No AI tools: Some newer competitors are integrating AI-based analysis or reporting—SEOReseller sticks to traditional methods.
• Pricing transparency: While wholesale pricing exists, you’ll need to dig a bit to calculate your margins.

8. Canva: Design Tools You Can Embed and Brand as Your Own

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You’ve likely heard of Canva as a top-tier online design tool used by individuals and teams around the world. But what many don’t realize is that Canva also supports white label partnerships through its Canva for Teams, Canva API, and integration programs. This makes it a surprisingly strong player in the customizable software solutions space for businesses wanting to offer easy-to-use design tools under their own branding.

Key features:

• Canva tools in your platform: Using Canva’s API, businesses can integrate its powerful editor directly within their own apps or websites (editable templates, design from scratch, and instant exports).
• Custom templates: You can preload designs that match your brand or your clients’ brands, allowing consistent visuals across teams and projects.
• Control branding: Through Canva for Teams and integrations, you can set up brand kits, fonts, logos, and colors—making it feel like a fully branded solution.
• Collaboration tools: Shared folders, comments, and approvals make it ideal for team-based workflows.

For instance, Global Creative Manager at Zoom shared:

“Canva will play an important role in helping us to continue scaling our brand and marketing efforts while empowering our growing team to create content rapidly.”

But keep in mind these limitations:

• Not fully white labeled: While Canva allows embedded use and some custom branding, the core product and UI still resemble Canva’s original environment.
• Pricing model: It’s not cheap—accessing the API and team-level controls may require enterprise pricing or partnerships.
• Limited custom logic: Unlike fully white label SaaS platforms where you control user flow and permissions, Canva’s core experience remains somewhat standardized.

9. Simvoly: More Than a Site Builder

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When people think of white label website builders, names like Wix or WordPress often come to mind. But Simvoly has carved out a unique niche by combining drag-and-drop website design, sales funnel building, and eCommerce tools—all within a platform that’s fully white label and built with agencies in mind.

Key features:

• Drag-and-drop website and funnel builder: Easy-to-use interface for building websites, landing pages, and high-converting funnels.
• Integrated CRM and eCommerce: Simvoly isn’t just a builder—it includes client management, appointment scheduling, and full store functionality.
• Membership sites & automation: Sell access to gated content, set up automated workflows, and create user areas with ease.

Kev JT, a business owner who resorted to Simvoly tools, noted:

“Simvoly's website builder makes building websites easy. The builder is full of amazing features, is easy to use and no technical knowledge is needed to be able to build stunning websites.”

Some limitations to consider:

• Few plugins available (unlike WordPress, for example)
• Learning curve if you're used to other builders—especially for funnel building.
• Hosting is included, so no option to self-host (which may be either a plus or minus, depending on your use case).

10. Boomerangme: Your Shortcut to Loyalty Success

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In a world where customer loyalty is gold, Boomerangme steps in as a white label loyalty platform that makes it easy for agencies and resellers to launch branded loyalty programs without building anything from scratch. 

Key features:

• Apple Wallet & Google Pay support: Let customers save loyalty cards directly to their mobile wallets—no app download required.
• Flexible loyalty programs: Choose from cashback, punch cards, discounts, points, or referral-based programs.
• Built-in CRM & campaign tools: Manage customer databases and send push notifications or SMS campaigns directly.
• Analytics and reporting: Real-time performance tracking for you and your clients.

Amanda W., a small business owner, shared after working using Boomerangme:

“It feels wonderful to walk into a locally owned business and KNOW that I have a product that will help their business grow. In addition, the support received by Boomerangme's support team is outstanding. They WANT me to succeed and it shows.”

Potential drawbacks for you to be aware of:

• The focus is local: It’s great for physical businesses, but less relevant for online-only services.
• SMS credits cost extra, so you’ll need to factor that into your pricing.
• Not a complete CRM: It’s more like a specialized loyalty add-on than an all-in-one business suite.

Benefits of White Labeling Across Industries

This isn’t just another trend—white label tools are helping businesses in all kinds of industries grow faster. So, let's explore how it benefits different sectors:

Marketing agencies

• More services, less effort: Grow your service portfolio effortlessly by adding features like a white label video editor or custom analytics tools, without the need for a complete overhaul.
• Build stronger client bonds: Offering a seamless, branded experience builds trust and keeps clients coming back. Deliver exactly what they need under your brand, and everyone wins.
• Efficiency boost: You can focus on what you do best—creative strategy and client relationships—while the technical side of things is taken care of by the white label provider.

SaaS providers

• Faster launches: Instead of waiting for months of development, you can integrate powerful features like video editing, chatbots, or analytics almost instantly.
• Wider appeal: White label services let you meet your users' diverse needs, no matter what they are craving, from more customization to additional functionality.

Entrepreneurs

• Reduced cost and risk: White label services provide a complete solution, saving you from expensive development costs and minimizing your risk.
• Easy scaling: When the technical aspects are handled by someone else, you can prioritize marketing, customer acquisition, business growth, and beyond.
• Endless feature options: Whether it’s a video editor, project management system, or CRM, white labeling allows you to effortlessly add new tools and features to your service, expanding your reach.

Wrapping It All Up

White label software gives businesses a unique chance to offer innovative features without extra effort. When selecting a solution, prioritize customization, ease of integration, and scalability to find the perfect fit. 

By finding their best white label software, businesses can stay ahead of the curve, offering personalized solutions while saving time and costs in the development process. And Banuba’s Video Editor SDK is one such solution that’s hard to beat for companies looking to elevate their offerings in 2025.

References

1. Banuba White Label Video editor. (n.d.). https://www.banuba.com/white-label-video-editor
2. Customer story with DM Consultants | WotNot. (n.d.). https://wotnot.io/customers/dm-immigration-consultant
3. Krasko, A. (2024, July 17). Video editor for an innovative social network. https://www.banuba.com/blog/video-editor-for-an-innovative-social-network
4. Piccolo, V. (2025, April 8). Callin.io. https://callin.io/. https://callin.io/white-label-saas-2024-what-it-is-and-how-to-launch-yours/
5. Rohachuk, T. (2025, April 6). Trending video editor apps in 2025. https://www.banuba.com/blog/trending-video-editing-app
6. Singh, M. (2021, March 30). Council Post: White label partnerships: Benefits and considerations before jumping in. Forbes. https://www.forbes.com/councils/forbesagencycouncil/2021/03/30/white-label-partnerships-benefits-and-considerations-before-jumping-in/
7. Sweeney, E. (2023, August 28). A small, specialty water brand created a customer loyalty program to thank consumers, and it led to a 90% repurchase rate. Business Insider.

   https://www.businessinsider.com/small-business-owners-benefits-customer-loyalty-programs-2023-4