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What is video shopping?
Video shopping is buying and selling goods with online video, both live and prerecorded. It is a rapidly growing trend, and for good reason – people enjoy this format and it translates into actual sales. For example, Boca Rosa, a Brazilian beauty brand, sold a whopping $900.000 worth of goods during their live 4-hour pre-launch event.
Most of the Middle East has been a virtually untapped market for this type of shopping. The few solutions that existed were insufficient for one reason or another: fragmentation between multiple apps, slow purchasing process, and inconvenient payment. The founders of Elixir saw this opportunity and decided to capitalize on it. However, they needed a reliable technology partner for video editing and augmented reality features. Banuba turned out the best option.
Solution
Elixir is a mobile app that combines social media and shopping into one convenient tool for buyers and sellers. Its features for users include:
- TikTok-like feed, tailored to each user
- Messaging
- Order management
- Video/photo creation, upload, and editing
- Coupons
- Bookmarking interesting posts/items
- Etc.
Store owners are also covered well:
- Inventory management
- Integrated payment processing
- Rapid delivery infrastructure (sometimes the delivery happens in as little as 2 hour!)
- Bulk product upload
- Quick verification (to start selling fast)
Elixir also boasts user experience that is designed for each supported region, taking into account mobile habits, language preferences, and trust dynamics.
How Banuba helped
Instead of developing the entire video editing suite from scratch, Elixir’s founders opted to integrate Banuba’s camera SDK (Video Editor SDK). It is easy to merge with an app and offers an extensive feature set for recording and modifying audiovisual content:
- Trimming/merging
- Stickers
- Color filters
- Captions
- Rapid/slo-mo
- Video effects
- Music
- Etc.
On the one hand, it gives Elixir’s users everything they need to create impressive short videos. On the other hand, it saves hundreds of man-hours of development time, letting the app creators go to market faster.
Why Banuba
There were several compelling reasons why Elixir’s team decided to use Banuba’s technology:
- Great price/quality ratio. The value from the amount of features and the ease of use that Video Editor SDK provides far exceeds its cost.
- Flutter compatibility. To speed up development and streamline budget, Elixir is built with Flutter. Video Editor SDK is compatible with this framework, making integration faster and more convenient for the developers.
- Responsive support. Banuba’s managers and tech staff were quick to answer questions and help solve any issues.
“Banuba helped us enhance the visual engagement of our product experience without adding complexity to our development. Their SDK was seamless to integrate and responsive to our team’s needs.” – Abdullah Al‑wardi, Co‑Founder & CEO, Elixir
Results
The launch of Elixir was spectacular. In 4 weeks, 569 stores have begun to sell through this platform, and 4800 users signed up. App’s founders intend to further develop it, adding live streaming functionality (with the help of Banuba’s Face AR SDK) and expanding its presence on the market.
