AR Makeup

Webcam Makeup: Adding AR-Based Browser Makeup

With remote work and leisure more prevailing than ever before, so are the uses of webcam makeup. It helps in video conferencing, eCommerce, dating, and many other areas. And now that it’s widely available and accessible to even mid-sized companies, implementing browser makeup is in high demand. In this article, we will show the most popular use cases for it and give step-by-step instructions on how to install a webcam makeup filter in your web application or website.

webcam makeup hero image

About browser makeup

In essence, webcam makeup is similar to other AR filters. It is a virtual object that is being placed on the person’s face to change it. So the mechanics (face detection and tracking, effect rendering and placement, etc.) are the same. 

Here’s what can be added with this feature:

  • Lipstick/Lip gloss
  • Eyeshadow/Eyeliner
  • Mascara
  • Highlighting
  • Contouring
  • Foundation
  • Blush
  • Hair color


Webcam makeup filter is often combined with beautification - a feature that removes skin defects (e.g. wrinkles and acne) and makes other subtle improvements to the user’s face on the screen.

A few points should be made about the use of web-based augmented reality vs its mobile counterpart.

Web AR is inherently more accessible (because of low hardware requirements) and can run on pretty much anything with a browse. It is also cheaper to maintain (one app instead of two - for Android and iOS) and doesn’t require the user to download anything. However, it also has worse performance and requires a constant connection to the Internet.

Webcam makeup use cases

There are several prominent ways this technology is used.

    • Video calls. People want to look good on camera, whether they are calling their friends or participating in a weekly meeting at work. Virtual makeup, especially paired with beautification, helps users always look their best without spending any time on it.
    • Photo/video editing. Independent creators don’t need to hire a makeup artist when the software does everything for them. 
    • Dating. Looking good drastically increases the number of matches a person can get. 
    • eCommerce. With custom-made filters that emulate real makeup, a company can provide a great virtual try-on experience. This is popular among both huge corporations (e.g. Sephora and Ulta) as well as smaller brands like Looke.

Adding AR-based Browser Makeup

Now let’s get to installing everything you need for the webcam makeup functionality. We will use Banuba Face AR SDK as an example.

Technical requirements

This is what you’ll need to get webcam makeup:

  • The latest Banuba SDK Web AR release
  • Banuba client token
  • An AR effect
  • Nodejs installed
  • Browser with support of WebGL 2.0

SDK release and token

The first step is getting the SDK itself and the token that allows it to run. To get both, just send us a message through a contact form.

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The first version of the token would likely be a trial one. You will have two free weeks to play around with the SDK and see what works for you. 


To add the Web AR functionality, use this code:





    <title>Banuba SDK Web AR</title>



    <div id="webar"></div>

    <script type="module">

      import { Webcam, Effect, Player, Dom } from "./BanubaSDK.js"

      const run = async () => {

        const player = await Player.create({ clientToken: "PUT YOUR CLIENT TOKEN HERE" })

        player.use(new Webcam())

        player.applyEffect(new Effect(""))

        Dom.render(player, "#webar")







Then put BanubaSDK.js, BanubaSDK.wasm,, and next to the created HTML page.

Finally, run the command in the folder to start a web server: npx live-server.

Makeup features

To access specific webcam makeup filters, you will need to access the makeup API. For instructions on how to use it, follow this link: Makeup API. It has detailed descriptions and code samples for each available effect. FYI, there are also instructions on how to implement it in mobile apps so you can compare. 


Beauty API

This API serves two purposes: beautification (obviously) and accessing the hair color feature. There are many elements you can tweak, so follow this link to learn more about them and see code samples: Beauty API.

For the specific hair coloring functionality, see this instruction: hair coloring. It includes ways to have a single-color hair, a gradient, or highlighting different strands with different paints. 

Combining Beauty API and Makeup API

There are three ways you can mary the APIs to use both in your web application: 

  • Via the effect’s config.js file
  • From within the application
  • Through feature combination

The instructions for all three methods can be found here: Combining Beauty API and Makeup API.


Now you should have everything you need to get browser makeup features for your web app and test them out at your convenience. Whether it is still being built or is already live, the SDK can be integrated with either. For a more powerful impression, feel free to combine browser makeup with beautification. And if you are ready, go ahead and request the token and the SDK so you can see everything for yourself!

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