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TL;DR:
- Banuba supplied Contem1g, a Brazilian cosmetics company with an advanced virtual try-on system;
- Contem1g implemented it across its product catalog, including the new "Glow Filter" line;
- As a result, the new product line became Contem1g's top revenue generator.
Client
Contem1g is a famous Brazilian cosmetics manufacturer and retailer. It has a reputation for bringing worldwide trends to the Brazilian market with cutting edge formulas that are more accessible to the local consumers. Its high-quality cruelty-free and vegan products are popular all over Brazil. But in such a competitive market, the company is always looking for new ways to attract customers and stay ahead of the competition.
Contem1g executives saw the potential of virtual try-on and decided to implement it in their store. After looking at many available options, they settled on TINT augmented reality try-on, and were glad they did.
Solution
Contem1g offers a wide range of makeup products, and one of its biggest challenges in online sales was helping customers choose the right foundation and concealer shades. To solve this, the company introduced Banuba Virtual Try-On (VTO), as it lets buyers test many cosmetics quickly and realistically shows what fits. This coincided with launching a new product line called “Glow Filter,” also featuring the virtual try-on experience.
This innovation was crucial in guiding customers to find their perfect shade without the need to contact the support team.
As a result, the launch of the Glow Filter line was a remarkable success!
TINT, Banuba’s VTO platform, offers realistic products in many categories as well:
- Lipstick/Lip gloss
- Blush
- Eyeliner
- Eyeshadow
- Eyelashes
- Mascara
- Eyebrows
- Skincare
- Nail polish
- Jewelry
- Sunglasses/Eyeglasses
- Headwear
These items can be tried on separately or as a complete look. Moreover, TINT includes an advanced recommendations AI, suggesting specific items that will complement the appearance of each individual.
Why Banuba
Among all virtual try-on solutions, the one from Banuba had some advantages that were crucial for Contem1g.
- Proven results on the LATAM market. Other cosmetics companies in this region have greatly benefited from TINT. For example, Boca Rosa earned $900,000 in 4 hours with a successful pre-launch event and Océane boosted their add-to-cart rate by 1000%.
- Realistic try-on. In TINT, digital products look lifelike, impressing customers and instilling them with confidence.
- Easy integration. Adding TINT to an online store was quick and easy, which helped Contem1g get returns on their investment faster.
“Banuba truly helped us overcome one of our biggest challenges—guiding customers who struggled to find their perfect makeup shade. Since implementing the Virtual Try-On, we’ve seen users actively engaging with the tool, trying out more products, and making their purchases with much greater confidence!” — Business & E-commerce Analyst, Contem1g
Results
The Glow Filter line was such a success that it became the most tried-on product through the Virtual Try-On and the top revenue generator for the brand on the platform. Users actively engaged with the virtual try-on experience, making their shopping journey smoother and more enjoyable while strengthening their connection with the brand.
