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This Banuba Face AR SDK pricing guide walks through exactly how the quote gets calculated, what's included in the base license, what costs extra, payment terms, and the questions to bring to an Account Manager call so you leave with a real Banuba SDK price rather than a placeholder. Where this guide says "Banuba pricing", it always refers to the Face AR SDK specifically; for the other Banuba products, see the Video Editor SDK pricing guide and the TINT Virtual Try-On pricing guide.
TL;DR
- Banuba Face AR SDK pricing is custom and based on the number of monthly active users (MAU). There is no public price list and no per-developer seat fee.
- Three factors affect your quote: number of platforms shipped on, feature categories activated, and the number of MAUs .
- Add-ons (SDK customization, integration assistance, unique feature development, custom AR asset development, project mentoring) and the AR Cloud are quoted separately.
- Yearly billing is standard; half-year and quarterly available on request. Average startup time is under one hour; production integration is around one week on average.
- A 14-day free trial covers every feature on every supported platform.
How is Banuba Face AR SDK pricing calculated?
Three factors determine the Banuba Face AR SDK price for your team.
1. The number of supported platforms. Banuba Face AR SDK works on Android, iOS, Web, macOS, Windows, Unity, React Native, and Flutter. You only pay for the platforms you actually ship on.
2. The features you select. The SDK is modular. You can layer in beauty, makeup, face analytics, biometric match, gesture recognition, and more. Each feature group has a different weight in the Banuba SDK pricing model.
3. Your monthly active users. Banuba AR SDK pricing can scale with MAU, so a 10,000-MAU pilot pays meaningfully less than a 1M-MAU production deployment.
There is no SKU cap and no separate per-developer seat surcharge. The pricing is value-based — you pay for the production scale of the app, not for the engineering team that integrates it.
What Banuba SDK price does NOT depend on:
- Number of developers, designers, or admins on your team
- Whether you use Banuba Studio to author your own custom AR effects
- Whether you keep effects in the AR Cloud (the AR Cloud has its own usage-based pricing — see below)
What's included in every Banuba Face AR SDK license?
Every Banuba Face AR SDK license includes the full real-time, on-device engine plus any number of additional features. You choose which categories are active for your contract.
AR Effects & Visual Enhancements
- Live AR effects and backgrounds
- Foreground effects
- Animated face masks with scripting
- Rendering engine
- Over 1,000 licensable filters in the Asset Store
- Color filters (LUTs)
Beauty & Face Editing
- Skin smoothing (texture-preserving, not the blur-on-blur look)
- Teeth and sclera whitening
- Eye and hair coloring
- Live AR makeup
- Face feature editing (28 parameters)
- Eye bag and dark circle removal
Face Tracking & Avatars
- Single-face tracking on a 3,308-vertex 3D mesh with 68 facial anchor points
- Multi-face tracking
- Real-time AR avatars
- -90° to +90° head-angle tracking range, 7-metre detection range, up to 70% facial occlusion handled
Interaction & Liveness detection
- Gesture recognition
- Touchless interface
- Active liveness triggers (blink, head move, actions)
- Passive liveness triggers (heart rate, skin tone, gaze tracking, etc.)
Face Analytics & Biometrics
- Face shape detection
- Hair, facial hair, and eyewear detection
- Biometric matching
- Gender identification
- Pupillary distance measurement
Operational support included with every license
- Dedicated customer success manager
- SLA-based technical support
- Monthly SDK updates
- Patent-protected face tracking technology (USA + worldwide)
What costs extra? Add-ons and professional services
A Face AR SDK license covers the SDK itself. Five categories of work are billed separately:
- SDK Customization — tailoring the SDK's behavior to fit your app's specifics. Quoted per scope.
- SDK Integration assistance — Banuba's engineers do the integration work alongside (or instead of) your team. Average integration time is around one week when your team handles it.
- Proof-of-Concept (POC) feature development — building new neural-network-based capabilities for Face AR or AI tasks that aren't in the standard SDK. Quoted per project.
- AR Asset Development — Banuba's Art Department designs or modifies unique AR effects to your concept. Useful when you want a custom branded filter rather than something from the 1,000+ filters in the Asset Store.
- Project Mentoring — Banuba's Project Leads (10+ Face AR apps built) advise on planning, launch, and scaling.
If you keep custom effects in the AR Cloud (recommended for keeping app download size small), the AR Cloud has its own usage-based fee tied to effect downloads.
What are the Banuba SDK payment terms and license details?
- Billing cadence: yearly. Half-year and quarterly arrangements are possible. Monthly billing is not offered for SDK licenses (it is, separately, available for TINT — see the TINT pricing guide).
- License duration: one year.
- License binding: domain-based for Web; application-based for mobile & desktop (multi-app arrangements are negotiable).
- Setup fee services: available; quoted with the license.
- Discounts and Banuba pricing tiers for startups: applicable and negotiated with your Account Manager. Banuba does not publish startup tiers, but the AM can scope a pilot-MAU arrangement that fits an early-stage team.
When is Banuba Face AR SDK worth the price?
Banuba is most often the right answer when:
- You ship to mobile and need 60 FPS performance on mid-range hardware without latency artifacts or battery drain
- Your use case demands realistic, texture-preserving beauty (not the Instagram-filter blur look — this is the most-cited differentiator vs DeepAR and Visage Technologies in real product evaluations).
- You need full face-part segmentation, not just hair (DeepAR and several competitors only ship hair segmentation)
- You need regular SDK updates, an SLA, and a dedicated CSM — not a community Discord and Stack Overflow
- You operate in regulated industries (banking, dental, healthcare) where GDPR-compliant on-device processing are non-negotiable
- You sell across Android + iOS + Web + Desktop and want one vendor for all of them.
Banuba is not the right answer when:
- You're an indie developer shipping a hobby app and need free or sub-$25/month pricing — DeepAR's free 10-MAU tier is the better starting point at that scale
- You only need a single basic face filter and have no plans to expand AR capabilities
- You need to ship to platforms outside Banuba's supported list
Who uses Banuba Face AR SDK?
The SDK is most commonly used by companies in:
- Video conferencing and live streaming — Tango, RingCentral, Kakao, Vidyo
- Social media and dating — Match Group, Chatroulette
- Beauty tech and cosmetics — Gucci, Oceane, Oriflame, Boca Rosa, Epoca, Schwarzkopf, Henkel
- Eyewear — Gucci eyewear try-on
- eLearning, photo booths, gaming
- Healthcare, dental tech, plastic surgery — Crisalix, Your Social Smile
- Fintech, digital banking, gambling — Capital.com (liveness)
How do I get a Banuba Face AR SDK quote?
There is no "starting at" Banuba SDK price to anchor on. Every quote is built from your platform list, feature selection, and MAU range. The process:
- Fill out the trial request form on banuba.com. Include your expected MAU, the platforms you ship on, and the features you want to evaluate.
- An Account Manager reaches out within one business day, confirms scope, and prepares an indicative quote.
- You receive the trial token and integration docs by email. Average startup time is under one hour.
- After the trial, the AM finalizes the contract based on production scope.
Most teams move from first contact to signed contract in two to three weeks.
Conclusion
Banuba Face AR SDK pricing is deliberately scoped. The platform list, the feature set, and the MAU range all matter, and a single public number would either overcharge a 10k-MAU pilot or undersell a 10M-MAU production deployment. The faster path to a real Banuba AR SDK price is to request the 14-day free trial, work with the Account Manager to scope your actual usage, and let the quote come back tailored to your stack.
Most teams move from first contact to signed contract in two to three weeks. Integration is up to one week with your team handling it; faster if Banuba's engineers are running it alongside.
References
Banuba. (n.d.). Banuba Face AR SDK pricing.
Banuba. (n.d.). Face Tracking Software.
Banuba. (n.d.). AI Beauty AR API SDK | Makeup beautification retouch filters.
Banuba. (n.d.). Banuba Face AR SDK technical documentation.
Banuba. (n.d.). Banuba GitHub repositories.
Banuba. (2025, December 22). Banuba enhances Face AR SDK with superior virtual backgrounds and face shape detection. Business Wire.
Banuba. (2025, March 20). Banuba enhances AI makeup recommendations based on a proprietary seasonal color analysis in TINT virtual try-on platform. Business Wire.
