Virtual Try-on

Virtual Hair Makeover: How AI Tools Empower Your Beauty Business

Virtual hair makeover tools help increase engagement, drive sales, and generate more customers to beauty salons and parlors.

The core growth driver is the confidence brand customers and app users get while using virtual hairstyle makeovers.

These arguments make AI-powered and AR-enabled tools a must for your digital beauty or social media app experience.

The growing demand for virtual hair makeover software motivated us to discuss virtual hair color changers and show how Banuba's Beauty AR SDK helps brands thrive.

ar hair coloring

Core Reasons Virtual Hair Style Try On Thrives

Banuba virtual hair makeover software

Before the virtual hair color changer software appeared, a dozen of websites and apps have meant to help you choose your hairstyle or try our different hair colors. Stylecaster, Marie Claire, The Hairstyler... these are just a couple of examples you could find on google by typing “virtual hair makeover”.

However, none of them provides that magic mirror virtual hair recolor experience but rather, a Photoshop-like photo editing one. You need to take a selfie, adjust the positioning of the face or mark the lines of your hair. Then you can play with your hair — recolor it or try on hairstyles virtually.

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Do these online services change your hair? Yes. Can they actually help you find your perfect hairstyle? NO. And here are the 3 major reasons why:

Unrealistic volume

When you stretch the hair template to fit in your face position, the virtual “hair volume” increases largely. Keep dreaming but you’ll never have this volume in reality.

Lack of accuracy

Some apps allow adjusting the hairstyles including their volume, lengths, and curls. 15 minutes later when you end up adjusting the virtual hairstyle to fit in your face and… you’re bored. You’re disappointed. You’re tired. No WOW, no inspiration — nothing that would push you into pressing the button “buy it”. (Isn’t it the end goal of virtual hair makeover software?).

Still selfies

You can edit your hair in photos but it can’t beat the real-time experience. And as for women, we want to play with our appearance. Move and smile. Check our angles. Take a dozen of selfies and send to friends. This our “physiological buying journey” and only after completing it, satisfied and qualified, we are sold.

These photo-based apps and websites came as the prototype for hair makeovers, one that rather explains the idea yet doesn't unleash its potential to the fullest. The virtual haircut software utilizes face tracking and hair segmentation technology to modify users hair in real time through augmented reality.

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3 Use Cases of Adopting Virtual Hair Color Changers

The Hair Care industry is a big business, valued at over $12 million in revenue in 2019, and it's expected to grow annually by 1.1% between 2019-2023. The innovative experience that's currently available in a few self-assistance mobile apps not only revolutionizes the way brands reach out to consumers. But it also helps to solve real challenges that women face.

Therefore, the technology of virtual hair makeover has a far broader landscape than it may seem at first. In fact, it can be applied at any step of the buying journey, both offline and online, and here's how.

Online stores

The GlobalData’s Q1 2017 consumer survey showed that over 36% of consumers purchase beauty and grooming products online, directly from a brand, and a further 33% have expressed their interest in doing so in the future. The following brands like Matrix implement virtual hair color changers on their websites where you can recolor your hair via web camera.

In-store mirrors

We’ve also seen AR being used for enhancing the in-store experience. Virtual hair recolors put into AR mirrors will help brands drive higher traffic to their stores and increase in-store purchases through faster try-on.

Beauty salons

The US hair care services industry includes about 80,000 establishments (beauty salons and barber shops) with combined annual revenue of about $20 billion with haircutting and hair coloring as the major sources of revenue among the rest. With virtual hair modification technology, beauty salons can show how the color will look on the client’s hair or visualize the hairstyles right on clients.

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Key Features of Magic Mirror Virtual Hair Coloring

It’s not an easy task to train the neural network to segment hair to the tip level accuracy. 

The accuracy with hair ends recognition is the pain point of all
virtual hair coloring solutions — the neural networks fall shot in detecting small items. However, we are improving it as the result is worth all the efforts.

Banuba hair coloring

Isn’t it magic? No selfie uploads, no editing, no hassle… Open your camera, swipe colors, and get all your WOWs seeing the varied palette right on you. 

The key features of virtual hair color changer software include:

  • Real-time, like the magic mirror

  • Any color from natural to lurid

  • Any hair length and hairstyle

  • Android, iOS, Windows

  • Web plugin - run it in the browser

Advanced Virtual Hair Makeover Software Opportunities

hair strands FaceAR 26 release-minBanuba virtual hair coloring

All technologies evolve sooner or later giving us more magic in the end. Virtual hair style try ons are not an exception.

There’s much room for improvement both from the technology side i.e. achieving better accuracy with hair ends recoloring (the problem with all existing virtual hair color changer software) and from the user side, i.e. blending hair recolor into the customer buying journey.

Here’s how possibly virtual hair coloring solutions may evolve in the future.

Hair Recoloring based on your input

Your actual color influences the results you expect. One and same hair color may look several tones lighter or darker depending on your existing color.

Already now, we have technology that detects your skin and hair color. Blending this technology with the color combination, a virtual hair style try on can tell how a particular color will look on your hair preventing you from wrong product choice.

AI-based hairstyle advice

The stylists can take a quick look at you and advise the hairstyle that suits you best based on your face shape and facial features. Can technology replace your hairstylist in this matter? Possibly, yes.

By determining the face shape and facial features, the AI algorithms can match it with the commonly accepted rules of what hairstyles suit the particular type.

Summing up

In the fashion industry, top hair brands including L'Oreal, Henkel, and Procter & Gamble are keeping their growth strategies on gaining new audiences and better market coverage through innovative products and services that technologies enable.

And virtual hair makeover tools are among the must-have features that help beauty brands thrive. If you're looking for powerful AI- and AR-powered all-in-one software, then Banuba Beauty AR SDK is what you need.

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