Face AR

How To Develop a Virtual Makeup App Like YouCam: SDK or White Label

Want to build a virtual makeup try-on app like YouCam? Need an SDK where users can try on makeup virtually with facial recognition? Explore the main features for virtual makeovers and learn how to get them in your app using Beauty AR technology or a white label makeup app.

virtual makeup try on


You can develop a virtual makeup try-on app like YouCam using virtual makeup SDK or buying white label makeup app. Each approach has its advantages. To understand which one is to choose, let's look at the most popular makeup app features.

What’s a makeup app like YouCam and how it works

YouCam is a smart beauty camera app that allows users to try on makeup products via augmented reality. It works with face tracking and neural networks trained to detect parts of the face and modify them in real-time, i.e. change color. 

YouCam App features

  • Virtual Makeup to test lipstick, eye shadow, foundation, ect.
  • Beauty Advisor 1-on-1 to get personalized product recommendations.
  • Hair Color Try On to test hair colors.
  • AI Skin Diagnostic to assess skin health.
  • Virtual Accessories to try on accessories in real-time.

With virtual makeovers, users can browse cosmetics products at the comfort of their home and see how they fit. In seconds, you can visualize makeup or hair colors right on your face and nail your perfect look.

Building an app like YouCam can be a timely and costly endeavour. The easiest and fastest way is to use the right Virtual Makeup SDK or purchase White Label Makeup App with similar features like YouCam and customize it per your needs. Here, we explore each way.

Virtual Makeup SDK with features like YouCam

Virtual Makeup SDK is a software development kit that includes code samples and tools for beauty AR technology. Developers can integrate makeup try on and face modification features into their apps or to build virtual makeover apps from scratch. 

HubSpot Video

Makeup try on built with Banuba Beauty AR SDK

Makeup SDK Features

  • Real-time makeover
  • Face beautification: skin smoothing, morphing
  • Acne removal
  • Eye bag removal
  • Virtual hair color try on
  • Portrait tools for photo and video editing 
  • Face filters and AR effects 

Explore Beauty SDK

When to choose Virtual Makeup SDK

Virtual Makeup SDK is a go-to way for mid-size companies, large enterprises or beauty brands who have internal development resources. Such companies may need a new app with the beauty AR features or want to integrate them into already existing products — mobile or web. 

Consider choosing SDK when:

  • You have a development team or a subcontractor. The SDK integration requires coding efforts along with future support.
  • You have designers to create the app content, i.e. makeup looks or AR effects. Augmented Reality SDK is shipped with Effect Constructor and Viewer tools which allow you to create and test your makeup looks before uploading to your app.
  • For existing apps. The virtual try on technology takes months of development. With SDK, you have all features ready and can quickly add them to your app. 
  • To develop an app from scratch. Virtual Makeup SDKs include a variety of features, however, you can use only some of them. It's easy to launch MVP and then scale them up as your audience grows.
  • You need a high level of feature customization. You can integrate SDK features into any workflow, create your user scenarios and any UI.

The cost of Virtual Makeup SDK

The SDK is generally licenced on an annual basis with different pricing models, e.g. monthly, quarterly or annual payment and depends on a set of features and use cases (number of apps, platforms, support package, etc).

Get in touch with us to discuss your use case and pricing if you’re interested in Beauty AR SDK.


White Label makeup app like Youcam

The white label makeup app allows companies to use the functionality which has already been developed and released in other apps. You take the ready app, configure beauty products, makeup looks or beautification parameters the way it matches with your audience and brand.

How the White Label makeup app works 

To explain better how you can get a virtual makeover app similar to YouCam, we take our Easy Snap app for iOS, Android as an example. We offer it as a white label solution for cosmetic brands, beauty shops or AR app development companies.

Easysnap is a selfie camera app that features all Banuba Beauty AR technologies. With the white label model, you get its clone which copies the logic and features, yet offers your branded UI and unique makeup products.

easysnap_screenshots_02App Store screenshots of Easysnap App by Banuba

 What the white label app includes

  1.  Branded UI. You can customize UI elements, positioning, makeup looks, colors and features. 
  2.  Custom features. We build a custom version of the beauty AR app.
  3.  Content adjustment. We configure portrait and makeup tools, design custom assets and upload in your app.
  4.  Launch. We help with publishing in the App Store and Google Play.
  5.  Support. We further support your app updating it with our technology improvements.

The price of the white label makeup app

The white label makeup app is licensed on an annual basis and is calculated based on the platforms, the level of customization and the support hours.

If you’re interested to learn how much it will cost to create a white label makeup solution for your brand, please test our Easy Snap app for iOS or Android and submit your requirements via a website form.


White label makeup app pros

  • Fast and easy launch. You can launch your app within a month.
  • Proven user retention strategies. We share and apply our best practices for user retention in your while label makeup app, which we’ve gained for our app. This way you maximize the efficiency of your budget for user acquisition.
  • No development and support costs. You don’t need to hire a technical team to launch and support your app, it is done at our side.
  • Cost-effective research. You can research the market demand, launch campaigns and generate value with a white label makeup app at a relatively lower budget rather than you’d spent it on developing an app from scratch.
  • Lower risks. With the white label model, you get an already tested and proven tool to engage with your target audience, which means lower risks for your business. 
  • Dedicated PM. You communicate all requirements with a dedicated specialist who keeps you updated on the process.
  • Cross promotion. We can help you amplify your project by advertising it in our apps, social networks, beauty influencers and face filter communities.

When to purchase White Label Makeup App 

The white label makeup app model is the best fit for businesses that don’t have enough development resources or are pressed for time and look to jump into the beauty makeover market quickly. Besides, developing an app like YouCam requires both technical expertise, knowledge of the market and the mobile consumer mindset. Consider the white label model if:

  • You want to launch quickly or explore the market interest
  • You don’t have internal development or design resources
  • You want to engage millennials with beauty AR experiences but don’t have resources or time to develop an app from scratch.
  • You’re a beauty brand or cosmetic store looking to explore new channel of client acquisition.

Brands that offer makeup try on apps like YouCam 

78% of millennial and Gen Z women surveyed say they would be more likely to purchase makeup products if they could try them on virtually

Over recent years, many leading cosmetic brands have been adopting augmented reality technology to enable virtual makeup try on service for their products.

Also Read: Interactive Beauty Mirrors: AR and AI to Replace Makeup Testers

The most significant use cases that brought a significant ROI increase:

  • L’Oreal released its first virtual cosmetics try on app Makeup Genius in 2014. The app has been downloaded over 35 mln times and has become the №1 lifestyle app in 47 countries. It got about 260m virtual product trials that led to conversions increase.
  • Olay, the skincare brand, has doubled its sales conversions, reduced its bounce rate for online visitors by 1/3 and increased average basket size due to the AI Skin Advisor platform released back in 2016, according to VentureBeat’s report.
  • MAC Cosmetics has launched the virtual try-on mirrors in its physical stores across the country. The company expects a 31% sales increase due to AR-powered in-store experience.
  • Macy's, an American department store chain, will expand its mobile virtual try on letting consumers try on over a thousand makeup items from major brands. The expansion follows a successful test of lip products with a small number of users. Jill Ramsey, Chief Digital Officer at Macy's, said 2/3 of online traffic and half of digital sales come from mobile devices, making its app users the "most loyal customer," per Adweek.


Read next:

Face AR SDK 0.26.0: New Virtual Hair Color Try On & Lipstick Gloss Texture

How To Create Face Beautification Filter With Banuba Effect Constructor