Case Study

50 New Salons in 3 Months

How Smitten Cosmetics integrated TINT and massively expanded their market presence. 

TINT virtual try-on and Smitten cosmetics


Smitten Cosmetics is an Australian-made-and-owned luxury mineral makeup company that specializes in cruelty-free, gluten-free, and vegan options. It prides itself on being driven by innovation, so as soon as makeup virtual try-on reached the appropriate level of quality, Smitten decided to introduce it to their website. However, creating such functionality from scratch would be immensely difficult and expensive, so the management team decided to implement a ready-made virtual try-on solution. TINT by Banuba was the best option.


TINT is seamlessly integrated with Smitten Cosmetics’ website. Users can access it either through a separate Virtual try-on section, or visit it from a product’s card. This ensures maximum convenience and improves customer experience. 

The entire Smitten product line is available in digital format: blushes, lipsticks, foundations, mascaras, and more. A customer can apply multiple cosmetics at the same time and purchase them all.

In addition, TINT will analyze each individual’s color profile and recommend the most fitting products.  

Screen Smitten 1@2x


Out of all the virtual try-on solutions on the market, Smitten Cosmetics managers ended up choosing TINT. And they had a good reason for doing so:

  • Eco-friendliness. Virtual try-on makes product samples obsolete, reducing the environmental impact and saving money to boot.
  • Competitive advantage. Few Australian beauty companies have try-before-you-buy functionality. Implementing it helped stand out from the competition.
  • Time savings. TINT works as a sales demo, allowing businesses to see the products before making an order. This turns hours of discussions into 20-minute calls.

Screen Smitten 2@2x


With TINT, Smitten’s market presence exploded. In the first three months after the implementation, the company gained 50 more beauty salons selling its products, bringing the total number to 88. Virtual try-on proved to be especially popular among teens and young adults who often use it in-store.

Moreover, it attracted international attention from companies in the Philippines and Dubai. As Smitten has joined Banuba's partner program as TINT reseller, this opens a new revenue stream for the company.

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