Engagement analytics

Create effective content by monitoring emotional responses in real-time.

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Banuba's engagement analytics & gaze detection software helps marketers and brands track the audience’s response to digital content in a robust, non-intrusive way — via a web or mobile camera.

  • Personalize content
  • Assess ad effectiveness
  • Track engagemen
  • Test campaigns
  • Identify feedback
  • Measure attention

How it works

  • 1

    Display video

    Display video
  • 2

    Detect and track a face

    Detect and track a face
  • 3

    Monitor facial expressions via camera

    Monitor facial expressions via camera
  • 4

    Get an insightful emotion report

    Get an insightful emotion report

Emotion detection

Your content can provoke a variety of emotions – from a smile to astonishment or neutral. Detect them in real-time and gather quality emotional data to align your digital content to your goals.

Face tracking

Even if a user moves his/her hand in front of his/her face, or the lighting darkens, the technology works stably. You get a full picture of the user’s emotional palette.

Head pose

If interested, we can incline our head. When bored, we sit back or focus our attention elsewhere. Such data gives marketers another useful insight in the moments of attentive focus if emotion expressions are not obvious.

Eye tracking

See what part of the screen attracts user’s sight. Track attention with our gaze detection software in real-time and optimize your content, user experience or CTAs making them 100% visible and effective.

Create stories that matter

Connect emotionally with your audience

  • Online podcasts
    Online podcasts
  • Digital content
    Digital content
  • User interface
    User interface
  • Ads
  • Video

Why us

The company you can trust

  • Consultancy


    Unlike a technology company, we approach you from the product side.

  • Fast & easy launch

    Fast & easy launch

    Support you all the way with personal PM manager.

  • Lifetime support

    Lifetime support

    As long as you are with us, we update our technology for you at no extra cost.

  • Customization


    With our technologies, we can build a unique product for your brand that better resonates with your audience.

  • R&D department

    R&D department

    We have an AI lab with developers, PhDs
    and data scientists who know how to
    build quality solutions.



Minsk, Internacionalnaya str. 36-3,

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