New lip effects
The virtual try-on now supports gloss and chameleon effects on lips. This will expand the number of items available for users to check out virtually. Which means there will be more opportunities for merchants to make a sale.
Kits
Now online stores that run TINT can bundle multiple items into a single product–a makeup kit. This product could be applied with one click and checked out together. This is convenient for users and helps increase the average order value.
Analytics
TINT Shopify plugin now boasts an expansive analytics suite. It lets merchants track dozens of parameters, from individual product performance to add-to-cart rate and conversion. It will also show the current and projected try-on session expenditure so that the store owner knows whether they need to change their subscription to meet the demand.
Miscellaneous
There were other improvements:
- Seasonal color analysis (SCA) update. The neural networks under the hood of SCA have been fine-tuned to work more accurately.
- UI & UX improvements. Many screens have been made faster, easier to understand, or more convenient in general.
