Case Study

Over 20M Downloads for Video Editing App

How Banuba helped Videoshop expand its user base.

Key takeaways

  • Videoshop is one of the premier video editing apps
  • It integrated several augmented reality features from Banuba (virtual backgrounds, stickers, touch-up, interactive effects)
  • The expanded functionality helped reach over 20m downloads and high user ratings

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Jajijuejo is a US-based company that launched the widely popular video editing app, Videoshop. Today, people are accustomed to AR features and consider them an integral part of a video editing app. Jajijujejo chose Banuba technology, with their experience and expertise in augmented reality, to build the AR tools to improve upon Videoshop’s editing capabilities. 


Videoshop has everything you need to create social media-worthy content:

  • Trimming/merging
  • Brightness, contrast, etc.
  • Text overlays
  • Stickers
  • Audio/video recording
  • Speed effects
  • And more

With Banuba Face AR SDK, its functionality has expanded further:

  • Virtual backgrounds
  • Face touch-up
  • 3D masks
  • Interactive effects


Why Banuba

There were several compelling reasons why Jajijuejo chose Banuba Face AR SDK:

  • Advanced green screen features. Banuba’s virtual background technology is one of the best on the market.
  • Flexibility. Banuba was willing to adapt to the customer’s specific needs.
  • Talented developers. Banuba’s developers were quick to find working solutions to the customer’s issues.

“Banuba is a flexible company, willing to work with their client's budget and needs. They have a talented team of developers capable of molding the product to my needs.” Joseph Riquelme, Founder.


Videoshop is a massive success, with tens of millions of downloads on iOS and Android. The users love it, which is why the app’s rating is 4.6/5 and 4.9/5 on PlayMarket and AppStore. It was also featured on AppStore multiple times and received rave reviews from bloggers.

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