Case Study

Exciting Travel and Social Media App

House of Rock success story.


House of Rock is a US-based startup. The founders have decided to combine two popular app categories – travel and social media – to create an innovative spin on the existing formula. Given that modern social networks largely trend towards the short video format, focusing on it was a logical step. However, writing this functionality from scratch would significantly extend the time-to-market. House of Rock decided to use a video editing SDK to address this issue, and Banuba was the most fitting provider.


House of Rock is oriented towards young people who enjoy travel and social events. The functionality is in line with the positioning:

  • Buying plane tickets
  • Buying event tickets (concerts, sporting events, etc.)
  • Car rental
  • Accommodation rental
  • Travel guides
  • Restaurant reservations
  • Encrypted video conferencing and instant messaging
  • AI travel (quick creation of a travel package based on the friends’ itineraries)
  • Rockabye – a TikTok-like social network within the app.

iimg-Blog-Hero-House-of-Rock-02@2xHouse of Rock


House of Rock uses Banuba Video Editor SDK and Face AR SDK. In tandem, they provide the cutting-edge functionality for creating fun and shareable content:

  • Trimming/merging
  • Audio editing
  • Music provider integration
  • 3D face masks
  • Color filters
  • Text/picture/GIF overlays
  • Picture-in-Picture mode
  • Etc.

It is a ready-made module that can be quickly integrated into a project in development or an existing app, drastically cutting down on the time-to-market. 

iimg-Blog-Hero-House-of-Rock-03@2xHouse of Rock

Why Banuba 

From all the options on the market, the House of Rock founders chose Banuba. Here’s why:

  • Solid codebase. The customer’s developers considered Banuba’s code efficient and easy to work with.
  • Impressive AR. The augmented reality functionality in Banuba’s SDKs was better than that in the competing products.
  • Convenient video editing. The Video Editor SDK is quick to integrate and very user-friendly.


House of Rock is quickly expanding on the North American market. It has launched only recently, but the initial user reaction is overwhelmingly positive.

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