L'oreal, e.l.f. Cosmetics, Farfetch, and Wacoal are among the world-leading brands that have adopted augmented reality technologies to empower their digital products with never-seen-before virtual try-on experiences. This helped boost user-generated content, drive organic promotion channels, skyrocket sales, and grow revenues.
Still, many brands still wonder if beauty and makeup virtual try-on capabilities are investment-worthy and viable. The core risk driver is a pricey and long-run initiative that requires up to $200,000 and 12 months of custom app development. Here comes a makeup API that enables top-tier companies to speed up the go-to-market process and avoid spending fortunes on tailor-made app development.
If this resonates with your current business needs, this post will help you figure out how a makeup API can help accelerate the time-to-market period and save tons of time and investments to launch a customer-oriented virtual try-on application that users will enjoy.