BLOG_POST
Blog
Face Tracking

Case Study: Empowering The Mobile Game With AR Video Chat

Learn how we helped Hyperspeed, a social AR game by Teatime, enable augmented reality and increase user engagement by times.

About Hyperspeed

Hyperspeed, the first-of-a-kind AR game by Teatime Games, was designed to disrupt the social gaming industry.

Teatime Games found a way to increase user engagement in mobile games through AR technology.

Power Your App with AR Face Filters SDK  Start Free Trial

Their face-to-face game platform relies on a unique concept.

Players can not only see each other when playing but also complement this experience with augmented reality filters that add immersion, engagement, and fun.

So, the company contacted Banuba to enable an immersive AR experience in their game and revolutionize the market.

Hyperspeed-results-face-trackingHyperSpeed App Results | Face Filters

Solutions

To match the client's request, we offered our Face Filters SDK.

It powered the gaming app with filters, effects, masks, and other animations in both real-time and post-processing.

This way, users compete with each other having fun and immersion.

This boosts user engagement, increases in-app session time, and drives a higher click-through rate.

HubSpot Video

Hyperspeed Game

Players have fun trying on space-related masks, accessories, or even full-face masks if they don’t want to show their faces.

Banuba has provided Teatime with the Effect Constructor and Viewer component along with our face filter SDK.

It allows the team to design new masks, preview them in real-time, and quickly upload them to the app.

And users can unlock them by gaining reward points.

Hyperspeed AR video chat examplesHyperspeed Game

Results

The key business results of powering the gaming app with AR features include:

  • Increased user engagement
  • Decreased churn rate
  • Grown average session time
  • Higher retention rate
  • Thousands of app installs.

Power Your App with AR Face Filters SDK  Start Free Trial

Why Mobile Social Games Fail to Engage

However, the socializing mostly ends with leadership boards and “Invite friends” option when it comes to mobile. The key factors that make it a challenge to connect players beyond include:

  • low power capabilities of mobile devices
  • limited game-play interface
  • quick game sessions
  • targeting both iOS and Android users.

As a result, most mobile games fail to establish emotional connections between players.

But what if you could see the person you’re playing with? Play together as if sitting in front of one another?

What if seeing each other was a fun and engaging experience — one you'd feel comfortable about?

Our client Teatime, a startup providing the AR-powered mobile social game platform, has made it possible.

The Idea Behind Teatime: Mobile Games Going Social

Our games are made to emphasize the social aspect of being able to play together. It will allow the players to communicate through shared experience, the way we used to. Technology has the capability to both entertain us and connect us, and we see no reason why it shouldn’t do both.”

Ihor Fridriksson, CEO of Teatimes

Mobile games have been showing steady growth in revenue for the last couple of years with the prediction to reach $65 billion in 2020.

Its revenue already surpasses PC and console games with no signs to decline in the future.

Снимок экрана 2019-04-18 в 14.26.37https://statista.com

By merging live communication with augmented reality technology, Teatime sets on a mission to take mobile social games to the next level by breaking down the barriers of the screen that separate players.

The AR video chat powered with face filters is a great feature to connect players. 

Power Your App with AR Face Filters SDK  Start Free Trial

Top