This way, users compete with each other having fun and immersion.
This boosts user engagement, increases in-app session time, and drives a higher click-through rate.
Players have fun trying on space-related masks, accessories, or even full-face masks if they don’t want to show their faces.
Banuba has provided Teatime with the Effect Constructor and Viewer component along with our face filter SDK.
It allows the team to design new masks, preview them in real-time, and quickly upload them to the app.
And users can unlock them by gaining reward points.
The key business results of powering the gaming app with AR features include:
Increased user engagement
Decreased churn rate
Grown average session time
Higher retention rate
Thousands of app installs.
Why Mobile Social Games Fail to Engage
However, the socializing mostly ends with leadership boards and “Invite friends” option when it comes to mobile. The key factors that make it a challenge to connect players beyond include:
low power capabilities of mobile devices
limited game-play interface
quick game sessions
targeting both iOS and Android users.
As a result, most mobile games fail to establish emotional connections between players.
But what if you could see the person you’re playing with? Play together as if sitting in front of one another?
What if seeing each other was a fun and engaging experience — one you'd feel comfortable about?
Our clientTeatime, a startup providing the AR-powered mobile social game platform, has made it possible.
The Idea Behind Teatime: Mobile Games Going Social
Our games are made to emphasize the social aspect of being able to play together. It will allow the players to communicate through shared experience, the way we used to. Technology has the capability to both entertain us and connect us, and we see no reason why it shouldn’t do both.”
Ihor Fridriksson, CEO of Teatimes
Mobile games have been showing steady growth in revenue for the last couple of years with the prediction to reach $65 billion in 2020.
Its revenue already surpasses PC and console games with no signs to decline in the future.
By merging live communication with augmented reality technology, Teatime sets on a mission to take mobile social games to the next level by breaking down the barriers of the screen that separate players.
The AR video chat powered with face filters is a great feature to connect players.