What are the primary use cases for face tracking web technology in eCommerce?
Banuba’s WebAR SDK brings virtual try-ons, real-time makeup demos, and AR personalization to eCommerce, improving sales and reducing product returns.
Face tracking web technology in eCommerce makes online shopping more interactive and confidence-driven. With Banuba’s WebAR SDK, retailers can add real-time virtual try-ons directly into their websites without app installations to allow customers to try on products like glasses, makeup, or jewelry through their camera.
The Banuba Virtual Try-On solution seamlessly integrates into Shopify, Magento, WooCommerce, and other major ecommerce platforms, helping brands deliver personalized product recommendations and a more engaging user experience.
According to Banuba’s internal analytics (2025), implementing AR try-ons in eCommerce can reduce return rates by up to 60% and increase conversion rates by 300%. Additional use cases include AR-powered product customization, beauty consultations, and facial analytics for tailored offers.
The Full Guide to AR in eCommerce details how brands are leveraging AR to enhance digital retail, while Forbes’ overview confirms the global trend of AR-driven confidence and reduced purchase hesitation.