What are the benefits of using face tracking system APIs for video conferencing?
Banuba’s Face Tracking API, part of the AR Conferencing SDK, helps video conferencing apps cut dev time, boost ROI, and grow engagement with real-time AR.
Face tracking system APIs, available as part of Banuba’s AR Conferencing SDK, let developers integrate real-time face tracking, virtual backgrounds, and AR effects into video conferencing apps. The integration brings significant benefits by reducing development cost and time, improving user engagement, and adding AR features. Integrating Banuba’s Face API is proved to cut dev time to 50%, cutting the launch path and increasing ROI. The SDK adds real-time AR effects, beautification, and AI-powered virtual backgrounds.
According to BusinessWire, Banuba’s latest virtual background update delivers flawless realism and lighting accuracy. Internal benchmarks (2025) show that the SDK maintains 30 fps tracking performance under up to 70% facial occlusion, 360-degree camera rotation or low light on mobile, web, and desktop.
Real-world data, such as Vroom case study, confirm that AR-powered features and face tracking from Banuba can increase monthly active users by 30% and drive millions of new sign ups. Developers can review integration documentation and test the face tracking system API for video conferencing.