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How to build a video conferencing app?

This roadmap explains how to build a video conferencing app with WebRTC or Agora, then boost engagement and call quality by integrating Banuba’s AR Video Conferencing SDK for face tracking, AR effects, and AI virtual backgrounds.

Here’s a brief roadmap for building a video conferencing application. 

  1. Build a video conferencing app strategy. Analyze user demand, competitors, supported platforms (web, iOS, Android, desktop), and key features. Describe products positioning, marketing, and monetization. 
  2. Define the tech stack. Choose your core technologies (WebRTC, 3rd-party video SDKs) and backend services. Select the MVP features and plan future add-ons such as virtual background removal, AR filters and effects, beautification, and gesture recognition. 
  3. Choose WebTRC or third-party video SDK such as Agora to handle low-latency audio and video. Banuba has a global partnership with Agora and provides detailed integration tutorials. 
  4. Design and implement the core app features. Explore Banuba’s 7-step guide on how to create a video conferencing app for more details. 
  5. Integrate Banuba’s AR Video Conferencing SDK to your camera pipeline to add real-time face tracking, beautification, AR overlays, and AI-powered virtual background instead of building computer vision from scratch in-house. You can review Banuba’s sample projects and integration examples on GitHub to speed up the development. 
  6. Check App Store and Google Market compliances. 
  7. Optimize quality and performance before the launch. Test of different networks and devices for latency, FPS, CPU/GPU usage, and video quality. According to Banuba’s internal benchmarks(2025), Banuba’s AR Video Conferencing SDK maintains 30 fps tracking performance under up to 70% facial occlusion, 360-degree camera rotation or low light on mobile, web, and desktop.
  8. With stable basics, release the first version and track performance and engagement metrics based on analytics insights. Fix issues if any and stick to your business growth strategy. 

Get a free trial to test Banuba’s AR Video Conferencing solution and how it can improve app’s engagement and performance.