How a company uses Face AR to attract, retain, and motivate users of its self-care app.
Mental Growth: Client Overview
Mental Growth is a Cyprus-based company that focuses on keeping people’s minds and bodies in shape.
Meditation, sleep, workouts, and dieting - Mental Growth has solutions for that.
In 2021, the company contacted Banuba with a request.
They were launching FaceYoga - their latest product dedicated to building and maintaining healthy facial muscles and skin.
The app required unique features that would attract users, motivate them to exercise, and retain.
A realistic “before-after” experience would do this job perfectly.
And Banuba had just the right AR face tracking technology to make it possible.
FaceYoga Results | Face Tracking Case Study
About FaceYoga
The FaceYoga app offers face building programs customized to each user.
To pick the right one, the solution analyzes the person’s face via the camera and then offers to see training results after 7 and 28 days.
Toned muscles, fewer wrinkles, no eye bags - a pretty attractive proposition.
This functionality is available before any subscriptions that allows users to try it before they buy.
Once becoming a customer, users gain access to the daily exercise plan that will help them achieve skin and face enhancements.
Solutions
At the core of the “before-after” feature lies Banuba Face AR SDK.
It offers multiple beautification features that are paramount for showing the improvements the users will get.
Besides, the AR software also offers:
- Whitening teeth and scleras
- Applying virtual makeup
- Virtual eye color changer
- Adjusting hair color
- Many others.
Banuba also changed an effect to better fit the customer’s design vision.
The face scan effect at the beginning of the “before-after” process is a custom mask.
Why Banuba
Mental Growth had several compelling reasons to stick with Banuba:
- Good documentation. Face AR SDK is well documented which made working with it easier for the Mental Growth developers.
- Source code on GitHub. If the client’s team needed to customize something, they could always find the code samples and the source code to proceed faster.
- Performance and stability. Banuba Face AR SDK runs great, without FPS drops, stuttering, or other drawbacks.
- No overheating. The SDK could work for a long time without overheating the device and making it inconvenient for users.
Working with Banuba’s product was a real pleasure. With it, we have made our app much more attractive to users.
Sergei Kushnarenko, co-founder of FaceYoga by Mental Growth.
Results
FaceYoga launched in April of 2021.
Since the addition of AR functionality in September of the same year, the owners noted:
- Increase in the average session duration
- Higher user retention
- Better engagement.
At the moment, it has over 20K downloads and a respectable 4.2 out of 5 rating on AppStore.
Given Banuba Face AR SDK's impressive results, Mental Growth now thinks about using similar augmented reality features in other products.
Want to experience the same great results? Contact us to get Banuba Face AR SDK today!
